Carne asada, which consists of thin steak slices seasoned with signature spices, will be on menus for a limited time, after being tested in Cincinnati, and Fresno, California.
In addition, Chipotle said it partnered with film director David Gelb to spotlight a behind-the-scenes look at preparation of Carne Asada. Gelb, with Independent Media, is an American director and the creator of Jiro Dreams of Sushi, Chef's Table and Street Food.
Chipotle is scheduled to release third-quarter results on Oct. 22.
In July, the company reported second-quarter earnings totaled $3.22 a share net of a 77-cent expense for asset impairment, restructuring and other costs. Excluding those charges, adjusted earnings came in at $3.99 a share, up from $2.87 in the year-earlier period. Revenue similarly climbed 13% to $1.43 billion, while comparable-restaurant sales rose 10%.