CBS Corporation

(

CBS

) pushed the Media industry higher today making it today's featured media winner. The industry as a whole closed the day down 0.1%. By the end of trading, CBS Corporation rose 23 cents (0.9%) to $24.62 on light volume. Throughout the day, 6.8 million shares of CBS Corporation exchanged hands as compared to its average daily volume of 9.4 million shares. The stock ranged in a price between $24.24-$24.85 after having opened the day at $24.49 as compared to the previous trading day's close of $24.39. Other companies within the Media industry that increased today were:

Dex One

(

DEXO

), up 52.4%,

Entravision Communications Corporation

(

EVC

), up 5.6%,

Promotora de Informaciones SA/FI ADR

(

PRIS

), up 4.6%, and

Point.360

(

PTSX

), up 4.1%.

CBS Corporation, together with its subsidiaries, operates as a mass media company in the United States and internationally. CBS Corporation has a market cap of $14.39 billion and is part of the

services

sector. The company has a P/E ratio of 13.4, equal to the average media industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are up 28% year to date as of the close of trading on Monday.

TheStreet Ratings rates CBS as a

buy

. The company's strengths can be seen in multiple areas, such as its solid stock price performance, growth in earnings per share, revenue growth, largely solid financial position with reasonable debt levels by most measures and attractive valuation levels. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the negative front,

Seven Arts Entertainment Inc

(

SAPX

), down 12.5%,

RealD Inc

(

RLD

), down 9.2%,

VisionChina Media Inc

(

VISN

), down 7.6%, and

Inuvo Inc

(

INUV

), down 7.2%, were all losers within the media industry with

Sirius XM Radio Inc

(

SIRI

) being today's media industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider

PowerShares Dynamic Media

(

PBS

) while those bearish on the media industry could consider

ProShares Ultra Sht Consumer Services

(

SCC

).

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