Capital One Financial

(

COF

) pushed the Financial Services industry lower today making it today's featured Financial Services loser. The industry as a whole closed the day down 1.2%. By the end of trading, Capital One Financial fell 90 cents (-1.7%) to $50.98 on light volume. Throughout the day, 3.5 million shares of Capital One Financial exchanged hands as compared to its average daily volume of 5.6 million shares. The stock ranged in price between $50.45-$51.43 after having opened the day at $51.43 as compared to the previous trading day's close of $51.88. Other company's within the Financial Services industry that declined today were:

San Juan Basin Royalty

(

SJT

), down 7.5%,

NewStar Financial

(

NEWS

), down 5.8%,

CompuCredit Corporation

(

CCRT

), down 5.5%, and

Mesa Royalty

(

MTR

), down 5.1%.

Capital One Financial Corporation operates as the bank holding company for the Capital One Bank (USA), National Association (COBNA), and Capital One, National Association (CONA), which provide various financial products and services in the United States, the United Kingdom, and Canada. Capital One Financial has a market cap of $29.67 billion and is part of the

financial

sector. The company has a P/E ratio of 6.8, below the average financial services industry P/E ratio of seven and below the S&P 500 P/E ratio of 17.7. Shares are up 20.9% year to date as of the close of trading on Tuesday. Currently there are 17 analysts that rate Capital One Financial a buy, no analysts rate it a sell, and four rate it a hold.

TheStreet Ratings rates Capital One Financial as a

buy

. The company's strengths can be seen in multiple areas, such as its increase in net income, revenue growth, largely solid financial position with reasonable debt levels by most measures, attractive valuation levels and growth in earnings per share. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

On the positive front,

Penson Worldwide

(

PNSN

), up 18.4%,

ProShares UltraShort DJ-UBS Commodity

(

CMD

), up 6.7%,

Consumer Portfolio Services

(

CPSS

), up 5.2%, and

CD International

(

CDII

), up 5.1%, were all gainers within the financial services industry with

SLM

(

SLM

) being today's featured financial services industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the financial services industry could consider

Financial Select Sector SPDR

(

XLF

) while those bearish on the financial services industry could consider

Proshares Short Financials

(

SEF

).

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