Canon Inc

(

CAJ

) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods loser. The sector as a whole closed the day down 0.6%. By the end of trading, Canon Inc fell 37 cents (-0.9%) to $42.47 on light volume. Throughout the day, 143,460 shares of Canon Inc exchanged hands as compared to its average daily volume of 319,300 shares. The stock ranged in price between $42.28-$42.77 after having opened the day at $42.55 as compared to the previous trading day's close of $42.84. Other company's within the Consumer Goods sector that declined today were:

American Apparel Inc

(

APP

), down 14.7%,

SGOCO Group

(

SGOC

), down 10.9%,

Coldwater Creek

(

CWTR

), down 9.1%, and

Verso Paper

(

VRS

), down 8.4%.

Canon, Inc., through its subsidiaries, manufactures and sells network digital multifunction devices (MFDs), plain paper copying machines, laser printers, inkjet printers, cameras, and lithography equipments primarily under Canon brand in the Americas, Europe, Asia and Oceania. Canon Inc has a market cap of $52.34 billion and is part of the

consumer durables

industry. The company has a P/E ratio of 17.8, above the average consumer durables industry P/E ratio of 17.3 and equal to the S&P 500 P/E ratio of 17.7. Shares are down 16.6% year to date as of the close of trading on Monday.

TheStreet Ratings rates Canon as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, growth in earnings per share, increase in net income, largely solid financial position with reasonable debt levels by most measures and notable return on equity. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

On the positive front,

Crumbs Bake Shop Inc

(

CRMB

), up 10.4%,

Supreme Industries Inc

(

STS

), up 7.5%,

Meritor Inc

(

MTOR

), up 6%, and

Crown Crafts Inc

(

CRWS

), up 5.6%, were all gainers within the consumer goods sector with

Sara Lee Corporation

(

SLE

) being today's featured consumer goods sector winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider

iShares Dow Jones US Cons Goods

(

IYK

) while those bearish on the consumer goods sector could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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