Canon

(

CAJ

) pushed the Consumer Durables industry lower today making it today's featured Consumer Durables loser. The industry as a whole closed the day up 0.4%. By the end of trading, Canon fell 97 cents (-2.3%) to $40.72 on heavy volume. Throughout the day, 362,838 shares of Canon exchanged hands as compared to its average daily volume of 239,800 shares. The stock ranged in price between $40.29-$40.76 after having opened the day at $40.71 as compared to the previous trading day's close of $41.69. Other company's within the Consumer Durables industry that declined today were:

Koninklijke Philips Electronics

(

PHG

), down 4.5%,

Cascade Microtech

(

CSCD

), down 4.3%,

Generac Holdings

(

GNRC

), down 3.6%, and

Global-Tech Advanced Innovations

(

GAI

), down 3.3%.

Canon Inc. engages in the manufacture and sale of network digital multifunction devices (MFDs), plain paper copying machines, laser printers, inkjet printers, cameras, and lithography equipment worldwide. Canon has a market cap of $49.95 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 17.2, above the average consumer durables industry P/E ratio of 15.7 and below the S&P 500 P/E ratio of 17.7. Shares are down 4.5% year to date as of the close of trading on Tuesday. Currently there are two analysts that rate Canon a buy, no analysts rate it a sell, and none rate it a hold.

TheStreet Ratings rates Canon as a

buy

. The company's strengths can be seen in multiple areas, such as its largely solid financial position with reasonable debt levels by most measures, notable return on equity, increase in net income, expanding profit margins and growth in earnings per share. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

On the positive front,

Movado Group

(

MOV

), up 11.3%,

Mattress Firm

(

MFRM

), up 9.2%,

Kid Brands

(

KID

), up 6.8%, and

LJ International

(

JADE

), up 6%, were all gainers within the consumer durables industry with

Whirlpool Corporation

(

WHR

) being today's featured consumer durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider

Consumer Discretionary Sel Sec SPDR

(

XLY

) while those bearish on the consumer durables industry could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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