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Shares of Canada Goose Holdings Co. (GOOS - Get Report) were rising Thursday after the jacket-maker reported better-than-expected quarterly earnings and raised guidance. 

The stock was up 4.75% to $62 a share in premarket trading, and then fell 12.94% to $51.53 a share by the market's close. 

Adjusted earnings per share for the fiscal third quarter came in at 96 cents, beating analysts' estimates of 81 cents. Net income was $79.4 million. Revenue was $300.83 million, beating Wall Street expectations of $270 million. 

"In our peak selling season we continued to deliver when and where it matters most, while also strengthening our foundation for future success on the global stage." said Dani Reiss, president and CEO.

Canada Goose raised full-year 2019 revenue guidance to a year-over-year percentage increase in the mid to high 30% rang, up from a prior forecast for the year of a 30% increase in revenue.

"Fiscal 2019 is shaping up to be another year of impressive results," Reiss said. The company's EBITDA (earnings before interest, taxes, depreciation and amortization) margin is expected to increase by 150 basis points in 2019 from 2018. EPS year-over-year percentage growth is expected to be in the mid- to high 40% range, up from an initial forecast of 40%. 

The company also said it plans to open another factory in Quebec. As capacity in the plant grows into 2020, Goose expects to employ a total of 650 people. 

The stock has risen 33% year to date.