Burger King said Thursday it will begin selling the Impossible Whopper plant-based burger nationwide on Aug. 8.
"We are really excited to be able to offer our new Impossible Whopper to our guests across the country at an unbeatable value for a limited time," said Chris Finazzo, Burger King's North America president, in a statement. "Since we first launched our market tests in St. Louis in April, and later in six other markets across the country, we've heard great feedback and know the Impossible Whopper appeals to both current guests who are already big fans of the Whopper sandwich, as well as new guests who are excited about this new option.
Impossible Foods, the maker of the Impossible Whopper, announced earlier this week it had entered a manufacturing partnership with food producer OSI.
The move gives the Redwood City, Calif., company access to OSI's network of more than 65 facilities in 17 countries.
Impossible Foods also said it received regulatory clearance from the Food and Drug Administration to use soy leghemoglobin as a safe food-color additive in its imitation beef, which gives the alternative its signature bloody look.
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