The Lake Forest, IL-based company is a designer, manufacturer and marketer of recreation products, including marine engines, boats, fitness and billiards equipment.
The higher price target comes after Jefferies hosted the company's management with investors in New York.
"We came away feeling that the biz is moving in the right direction, as U.S. boat trends seem to be solidifying, engine pricing fears are not materializing, and European boat pricing pressures are limited in scope," the firm said in an analyst note.
Brunswick management's strategic and financial plans also appear achievable, Jefferies said.
The firm is looking for additional data points around spring business and registration data to become more constructive.
Shares of Brunswick closed up by 1.41% to $46.78 on Friday.
Separately, TheStreet Ratings Team has a "Hold" rating with a score of C+ on the stock.
The primary factors that have impacted the rating are mixed - some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks.
The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures and reasonable valuation levels.
However, as a counter to these strengths, the team also finds weaknesses including a generally disappointing performance in the stock itself, deteriorating net income and weak operating cash flow.
Recently, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.
You can view the full analysis from the report here: BC