NEW YORK (TheStreet) --If you are one of the millions of Americans who will be traveling via airports to various locations this holiday season, chances are you may walk by a Brookstone, the store with the massage chairs. Looking beyond the company's signature relaxation chairs, Brookstone sells a myriad of other products.

"At Brookstone, we are focused on fun and entertainment, sleep and wellness, and travel," Brookstone CEO Steven Goldsmith said on CNBC's "Squawk Alley" Wednesday morning.

The Merrimack, NH-based American retail chain opened its first store in Peterborough, NH in 1973 and has since become known for its in-store experiences engaging with the products.

Goldsmith was questioned as to how Brookstone will transition to the e-commerce space as more and more businesses move online.

"It's interesting, the ultimate experience is to come into one of our stores; we have 220 location in the U.S. But, we also translate it into great video content online, where you can experience the products," he explained.

Furthermore, the mobile and digital business of Brookstone is growing at a healthy pace.

"It's been growing at double-digits and is well more than a quarter of our sales now," Goldsmith noted. "We still do a tremendous amount of business in our stores, but our internet business and online activities are in double-digits right now."