The

internet

industry closed the day up 3.7%.

EasyLink Services International Corporation

(

ESIC

),

LiveDeal Inc

(

LIVE

),

eDiets.com Inc

(

DIET

), and

eDiets.com Inc

(

DIETD

) were all decliners today within the internet industry with

BroadVision Inc

(

BVSN

) being today's featured internet loser. BroadVision Inc fell 58 cents (-6.5%) to $8.41 on heavy volume. Throughout the day, 47,499 shares of BroadVision Inc exchanged hands as compared to its average daily volume of 17,800 shares.

BroadVision, Inc. develops, markets, and supports enterprise portal applications. The company's applications enable companies to unify their e-business infrastructure and conduct interactions and transactions with employees, partners, and customers through a personalized self-service model. BroadVision Inc has a market cap of $44 million and is part of the

technology

sector. Shares are down 21.9% year to date as of the close of trading on Friday.

TheStreet Ratings rates BroadVision as a

sell

. Among the areas we feel are negative, one of the most important has been a generally disappointing historical performance in the stock itself.

On the positive front,

China Finance Online

(

JRJC

),

Quepasa Corporation

(

QPSA

),

VirnetX

(

VHC

), and

Sohu.com Inc

(

SOHU

) were all gainers within the internet industry with

Google Inc

(

GOOG

) being today's featured internet industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider

First Trust Dow Jones Internet Idx

(

FDN

) while those bearish on the internet industry could consider

ProShares Ultra Short Technology

(

REW

).

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