The battle is on.
Disney CEO (DIS - Get Report) Bob Iger and Comcast (CMCSA - Get Report) chief Brian Roberts are both looking to burnish their legacies by acquiring one of the most valuable troves of content out there -- the TV and entertainment assets of Twenty-First Century Fox (FOXA) , including a stake in European satellite provider Sky plc. On Wednesday, Disney upped its offer to Fox to $38 per share in either cash or stock, exceeding Comcast's initial bid of $35 per share in cash. Now the ball is in Comcast's court.
Who will prevail? Let's look at the tape: