The battle is on.
Disney CEO (DIS) Bob Iger and Comcast (CMCSA) chief Brian Roberts are both looking to burnish their legacies by acquiring one of the most valuable troves of content out there -- the TV and entertainment assets of Twenty-First Century Fox (FOXA) , including a stake in European satellite provider Sky plc. On Wednesday, Disney upped its offer to Fox to $38 per share in either cash or stock, exceeding Comcast's initial bid of $35 per share in cash. Now the ball is in Comcast's court.
Who will prevail? Let's look at the tape: