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NEW YORK (TheStreet) -- Bazaarvoice (BV) - Get BrightView Holdings, Inc. Report was downgraded to "equal weight" from "overweight" with a $6 price target at Morgan Stanley on Wednesday morning.

Bazaarvoice is a technology platform that connects brands and retailers to customers. The company also works in data analytics.

Morgan Stanley believes that Bazaarvoice has several products in the pipeline, including Spotlight, Competitive Insights and Shopper Advertising, that could create distinct competition and make the company stronger, according to Barron's.

On Monday, Bazaarvoice announced "mixed" fiscal 2016 first quarter earnings, according to Morgan Stanley. The company lost 6 cents per share on $48.9 million in revenue, which was better than expectations of a loss of 8 cents per share on revenue of $48.5 million.

Morgan Stanley believes Bazaarvoice can easily reach their full year targets this year, but are concerned about 2017 "with additional execution risk from CRO departure." The firm reduced top-line growth estimates to 10% from 13%.

Shares of Bazaarvoice closed down by 2.51% to $5.05 on Wednesday.

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Separately, TheStreet Ratings team rates BAZAARVOICE INC as a Sell with a ratings score of D. TheStreet Ratings Team has this to say about their recommendation:

"We rate BAZAARVOICE INC (BV) a SELL. This is driven by some concerns, which we believe should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks we cover. The company's weaknesses can be seen in multiple areas, such as its weak operating cash flow and generally disappointing historical performance in the stock itself."

You can view the full analysis from the report here: BV Ratings Report

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