Ball Corporation

(

BLL

) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables loser. The industry as a whole closed the day down 0.4%. By the end of trading, Ball Corporation fell 21 cents (-0.5%) to $39.06 on average volume. Throughout the day, one million shares of Ball Corporation exchanged hands as compared to its average daily volume of 1.2 million shares. The stock ranged in price between $38.89-$39.54 after having opened the day at $39.37 as compared to the previous trading day's close of $39.27. Other company's within the Consumer Non-Durables industry that declined today were:

Shiner International

(

BEST

), down 15.6%,

Orient Paper

(

ONP

), down 9.4%,

Mannatech

(

MTEX

), down 9.1%, and

Zuoan Fashion

(

ZA

), down 5.7%.

Ball Corporation, together with its subsidiaries, supplies metal packaging products for the beverage, food, personal care, and household products industries in the United States and internationally. Ball Corporation has a market cap of $6.06 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 14.6, equal to the average consumer non-durables industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are up 10% year to date as of the close of trading on Monday. Currently there are eight analysts that rate Ball Corporation a buy, no analysts rate it a sell, and one rates it a hold.

TheStreet Ratings rates Ball Corporation as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, solid stock price performance, growth in earnings per share and reasonable valuation levels. We feel these strengths outweigh the fact that the company has had generally poor debt management on most measures that we evaluated.

On the positive front,

Exceed Company

(

EDS

), up 10.3%,

Fuwei Films Company

(

FFHL

), up 8.3%,

Tandy Brands Accessories

(

TBAC

), up 7.8%, and

Forward Industries

(

FORD

), up 6.4%, were all gainers within the consumer non-durables industry with

Church & Dwight Company

(

CHD

) being today's featured consumer non-durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR

(

XLP

) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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