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) pushed the Internet industry higher today making it today's featured internet winner. The industry as a whole closed the day up 2.4%. By the end of trading, Baidu rose $6.36 (5.9%) to $114.98 on average volume. Throughout the day, 4.6 million shares of Baidu exchanged hands as compared to its average daily volume of 4.4 million shares. The stock ranged in a price between $110.53-$115 after having opened the day at $111.54 as compared to the previous trading day's close of $108.62. Other companies within the Internet industry that increased today were:




), up 16.2%,

Authentidate Holding Corporation



), up 8.3%,




), up 8.1%, and

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), up 7.9%.

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Baidu, Inc. provides Internet search services. The company offers a Chinese language search platform on its Website,; and a Japanese language search platform on its Website, Baidu has a market cap of $38.91 billion and is part of the


sector. The company has a P/E ratio of 20.9, below the average internet industry P/E ratio of 46 and above the S&P 500 P/E ratio of 17.7. Shares are down 6.7% year to date as of the close of trading on Thursday. Currently there are 14 analysts that rate Baidu a buy, no analysts rate it a sell, and two rate it a hold.

TheStreet Ratings rates Baidu as a


. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, impressive record of earnings per share growth and compelling growth in net income. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider

First Trust Dow Jones Internet Idx



) while those bearish on the internet industry could consider

ProShares Ultra Short Technology