Baidu Inc

(

BIDU

) pushed the Internet industry higher today making it today's featured internet winner. The industry as a whole closed the day up 2.6%. By the end of trading, Baidu Inc rose $6.90 (5.8%) to $126.81 on average volume. Throughout the day, 6.4 million shares of Baidu Inc exchanged hands as compared to its average daily volume of 8.5 million shares. The stock ranged in a price between $123.61-$127.68 after having opened the day at $125.45 as compared to the previous trading day's close of $119.91. Other companies within the Internet industry that increased today were:

eDiets.com Inc

(

DIETD

), up 10%,

eDiets.com Inc

(

DIET

), up 10%,

Quepasa Corporation

(

QPSA

), up 9.8%, and

InfoSpace Inc

(

INSP

), up 9.8%.

Baidu, Inc. provides Internet search services. The company offers a Chinese language search platform on its Website, Baidu.com; and a Japanese language search platform on its Website, Baidu.jp. Baidu Inc has a market cap of $41.73 billion and is part of the

technology

sector. The company has a P/E ratio of 78.1, above the average internet industry P/E ratio of 58.8 and above the S&P 500 P/E ratio of 17.7. Shares are up 24.2% year to date as of the close of trading on Friday.

TheStreet Ratings rates Baidu as a

buy

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, impressive record of earnings per share growth and compelling growth in net income. We feel these strengths outweigh the fact that the company is trading at a premium valuation based on our review of its current price compared to such things as earnings and book value.

On the negative front,

Banks.com Inc

(

BNX

), down 10.8%,

Groupon Inc

(

GRPN

), down 9%,

Market Leader Inc

(

LEDR

), down 6.9%, and

SINA Corporation

(

SINA

), down 5.4%, were all losers within the internet industry with

Sohu.com Inc

(

SOHU

) being today's internet industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider

First Trust Dow Jones Internet Idx

(

FDN

) while those bearish on the internet industry could consider

ProShares Ultra Short Technology

(

REW

).

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