Baidu

(

BIDU

) pushed the Internet industry lower today making it today's featured Internet loser. The industry as a whole was unchanged today. By the end of trading, Baidu fell 67 cents (-0.6%) to $117.59 on light volume. Throughout the day, 2.6 million shares of Baidu exchanged hands as compared to its average daily volume of five million shares. The stock ranged in price between $116.75-$119.17 after having opened the day at $118.10 as compared to the previous trading day's close of $118.26. Other company's within the Internet industry that declined today were:

Points International

(

PCOM

), down 5.4%,

BroadVision

(

BVSN

), down 4.8%,

Authentidate Holding Corporation

(

ADAT

), down 3.9%, and

ChinaCache International Holdings

(

CCIH

), down 3.9%.

Baidu, Inc. provides Internet search services. The company offers a Chinese language search platform on its Website, Baidu.com; and a Japanese language search platform on its Website, Baidu.jp. Baidu has a market cap of $42.71 billion and is part of the

technology

sector. The company has a P/E ratio of 22.9, below the average internet industry P/E ratio of 50.5 and above the S&P 500 P/E ratio of 17.7. Shares are up 1.5% year to date as of the close of trading on Thursday. Currently there are 14 analysts that rate Baidu a buy, no analysts rate it a sell, and two rate it a hold.

TheStreet Ratings rates Baidu as a

buy

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, impressive record of earnings per share growth and compelling growth in net income. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

On the positive front,

Tucows

(

TCX

), up 14.3%,

Geeknet

(

GKNT

), up 9.6%,

CafePress

(

PRSS

), up 5.4%, and

Vipshop Holdings Ltd ADR

(

VIPS

), up 4.2%, were all gainers within the internet industry with

Opentable

(

OPEN

) being today's featured internet industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider

First Trust Dow Jones Internet Idx

(

FDN

) while those bearish on the internet industry could consider

ProShares Ultra Short Technology

(

REW

).

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