Avon Products



) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables loser. The industry as a whole closed the day down 1.4%. By the end of trading, Avon Products fell 25 cents (-1.5%) to $16.47 on light volume. Throughout the day, 3.9 million shares of Avon Products exchanged hands as compared to its average daily volume of 6.3 million shares. The stock ranged in price between $16.42-$16.84 after having opened the day at $16.79 as compared to the previous trading day's close of $16.72. Other company's within the Consumer Non-Durables industry that declined today were:

Fuwei Films Company



), down 8.1%,

Spartech Corporation



), down 7.2%,

Vera Bradley



), down 6.5%, and

Coldwater Creek



), down 5.5%.

Avon Products Inc. engages in manufacturing and marketing beauty and related products in worldwide. Avon Products has a market cap of $7.21 billion and is part of the

consumer goods

sector. The company has a P/E ratio of 9.8, equal to the average consumer non-durables industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 42.6% year to date as of the close of trading on Friday. Currently there are five analysts that rate Avon Products a buy, no analysts rate it a sell, and eight rate it a hold.

TheStreet Ratings rates Avon Products as a


. The company's strengths can be seen in multiple areas, such as its revenue growth, attractive valuation levels and good cash flow from operations. However, as a counter to these strengths, we also find weaknesses including unimpressive growth in net income, generally poor debt management and a generally disappointing performance in the stock itself.

On the positive front,

Superior Uniform Group



), up 4.9%,

Orchids Paper Products Company



), up 3.7%,




), up 3.3%, and

Deswell Industries



), up 3.2%, were all gainers within the consumer non-durables industry with

Steven Madden



) being today's featured consumer non-durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR



) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods