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Avon Products



) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods loser. The sector as a whole was unchanged today. By the end of trading, Avon Products fell 13 cents (-0.8%) to $16.59 on light volume. Throughout the day, 3.3 million shares of Avon Products exchanged hands as compared to its average daily volume of 9.1 million shares. The stock ranged in price between $16.48-$16.73 after having opened the day at $16.54 as compared to the previous trading day's close of $16.72. Other company's within the Consumer Goods sector that declined today were:




), down 21%,

Champion Industries



), down 18.3%,

VeriFone Systems



), down 15.5%, and

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TheStreet Recommends

China Shengda Packaging Group



), down 11.8%.

Avon Products, Inc. manufactures and markets beauty and related products worldwide. Avon Products has a market cap of $7.16 billion and is part of the

consumer non-durables

industry. The company has a P/E ratio of 18.2, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are down 4.3% year to date as of the close of trading on Thursday. Currently there are two analysts that rate Avon Products a buy, one analyst rates it a sell, and nine rate it a hold.

TheStreet Ratings rates Avon Products as a


. The company's strengths can be seen in multiple areas, such as its reasonable valuation levels and expanding profit margins. However, as a counter to these strengths, we also find weaknesses including feeble growth in the company's earnings per share, deteriorating net income and generally poor debt management.

On the positive front,

Quantum Fuel Systems Technologies Worldwide



), up 17.3%,

Exceed Company



), up 11%,

Mattress Firm



), up 8.1%, and

Chromcraft Revington



), up 7.8%, were all gainers within the consumer goods sector with

Mead Johnson Nutrition Company



) being today's featured consumer goods sector winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider

iShares Dow Jones US Cons Goods



) while those bearish on the consumer goods sector could consider

ProShares Ultra Sht Consumer Goods