The stock doesn't seem to be reacting positively to the release, down more than 1% Wednesday Sept. 12. But at least one analyst is quite optimistic. "The LCD model should sell well," Rosenblatt Securities' Jun Zhang told TheStreet. And while the smartphone market has begun to slow significantly, Apple isnn't pulling any punches with pricing, as its $1,000 model sold very well. Still, the Xs isn't priced exorbitantly, and Zhang thinks "the LCD model could be very competitive in terms of price."
Last year, the iPhone giant released the iPhone 8. Shortly thereafter, Apple's share in the Smartphone market slipped to third globally, according to IDC Market Intelligence, as Apple delivered 41.3 million phones in second-quarter 2018, a far cry from Samsung's 71.5 million. That slippage will not continue, Zhang thinks. The new phone "will continue to help Apple maintain their market share," he said. And at least in the U.S., younger consumers very much intend to buy Apple phones for their next smart phone purchase. Part of the picture, in Zhang's eyes, is that this year's upgrade is much stronger than last year's. "Last year, the iPhone 8's didn't upgrade much from the iPhone 7," he said. "This year, you have a few new models and a faster CPU."
If the new model does indeed sell well, it could add notably more revenue, as the LCD is roughly 70% of Apple's production, compared to the Oled, which is about 30%, in Zhang's estimate.
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