Apple Incorporated

(

AAPL

) pushed the Computer Hardware industry lower today making it today's featured Computer Hardware loser. The industry as a whole closed the day down 0.7%. By the end of trading, Apple Incorporated fell $3.42 (-0.9%) to $363.57 on light volume. Throughout the day, 8.3 million shares of Apple Incorporated exchanged hands as compared to its average daily volume of 19.6 million shares. The stock ranged in price between $363.32-$371.15 after having opened the day at $368.42 as compared to the previous trading day's close of $366.99. Other company's within the Computer Hardware industry that declined today were:

Top Image Systems

(

TISA

), down 5.4%,

Quantum Corporation

(

QTM

), down 4.7%,

Black Box Corporation

(

BBOX

), down 3.6%, and

Universal Display Corporation

(

PANL

), down 3.6%.

Apple Inc., together with subsidiaries, designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players, as well as sells various related software, services, peripherals, and networking solutions. Apple Incorporated has a market cap of $341.04 billion and is part of the

technology

sector. The company has a P/E ratio of 13.3, equal to the average computer hardware industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are up 13.8% year to date as of the close of trading on Wednesday.

TheStreet Ratings rates Apple as a

buy

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, expanding profit margins and solid stock price performance. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the positive front,

Interphase

(

INPH

), up 5.3%,

Radcom

(

RDCM

), up 4.5%,

AU Optronics Corporation

(

AUO

), up 3.9%, and

Brocade Communications Systems Inc

(

BRCD

), up 3%, were all gainers within the computer hardware industry with

Riverbed Technology Incorporated

(

RVBD

) being today's featured computer hardware industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the computer hardware industry could consider

iShares Dow Jones US Technology

(

IYW

) while those bearish on the computer hardware industry could consider

ProShares Ultra Short Semiconductor

(

SSG

).

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