Apple

(

AAPL

) pushed the Computer Hardware industry higher today making it today's featured computer hardware winner. The industry as a whole closed the day up 1.4%. By the end of trading, Apple rose $9.98 (1.8%) to $572.27 on light volume. Throughout the day, 13.4 million shares of Apple exchanged hands as compared to its average daily volume of 24 million shares. The stock ranged in a price between $565.31-$574 after having opened the day at $570.90 as compared to the previous trading day's close of $562.29. Other companies within the Computer Hardware industry that increased today were:

Dataram Corporation

(

DRAM

), up 11.5%,

Network Equipment Technologies

(

NWK

), up 10.6%,

Concurrent Computer Corporation

(

CCUR

), up 10%, and

Intermec

(

IN

), up 8.1%.

Apple Inc., together with subsidiaries, designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players, as well as sells various related software, services, peripherals, and networking solutions. Apple has a market cap of $525.78 billion and is part of the

technology

sector. The company has a P/E ratio of 13.7, equal to the average computer hardware industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are up 38.8% year to date as of the close of trading on Friday. Currently there are 37 analysts that rate Apple a buy, no analysts rate it a sell, and one rates it a hold.

TheStreet Ratings rates Apple as a

buy

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, expanding profit margins and solid stock price performance. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the negative front,

Xata Corporation

(

XATA

), down 7%,

Performance Technologies

(

PTIX

), down 4.6%,

Overland Storage

(

OVRL

), down 3.2%, and

Rimage Corporation

(

RIMG

), down 3%, were all losers within the computer hardware industry with

Seagate Technology

(

STX

) being today's computer hardware industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the computer hardware industry could consider

iShares Dow Jones US Technology

(

IYW

) while those bearish on the computer hardware industry could consider

ProShares Ultra Short Semiconductor

(

SSG

).

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