NEW YORK (TheStreet) -- Shares of Apple (AAPL) - Get Report  are rising 0.38% to $100.25 this morning after analysts at Needham estimated that Nintendo's (NTDOY) popular mobile game, Pokemon Go, could add as much as $3 billion to Apple's revenue.

The game has already raised Apple's market cap by $2 billion since its launch on July 6. Over the next two years, Needham estimates that the company could see additional high-margin revenue from the game nearing $3 billion.

Apple will retain around 30% of Pokemon Go's revenue spent on its devices which suggests an upside to earnings, Needham added in an analyst note cited by Barron's.

"Candy Crush (the biggest mobile game before Pokemon Go) generated revenue over $1 billion in each of 2013 and 2014, based on a 2% ratio of paying users to total users," the firm said. Pokemon Go's ratio is 20% so far in the U.S.

Since the game's launch, Pokemon Go has boosted Nintendo's market cap by over $20 billion.

(Apple is a holding in Jim Cramer's Action Alerts PLUS Charitable Trust Portfolio. Want to be alerted before Cramer buys or sells AAPL? Learn more now.)

Separately, TheStreet Ratings rated this stock as a "buy" with a ratings score of B.

The company's strengths can be seen in multiple areas, such as its largely solid financial position with reasonable debt levels by most measures, notable return on equity and expanding profit margins. TheStreet Ratings feels its strengths outweigh the fact that the company shows weak operating cash flow.

You can view the full analysis from the report here: AAPL

Recently, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.

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