NEW YORK (TheStreet) -- Apple (AAPL) - Get Report  stock is rising 0.39% to $92.41 in late morning trading on Tuesday after Cowen analysts explained that the pressure surrounding the technology company's next smartphone, called iPhone 7, is hurting the opinions of shares. 

The firm recommended buying shares because of the growing iPhone user base, CNBC reports.

"[W]hile iPhone 7 still looks about flat [with] iPhone 6S and macro risk is clear, our new installed base analysis suggests a 'powder keg' is forming," Cowen analysts said in a note.

On CNBC's "Squawk on the Street" this morning, TheStreet's Jim Cramer was skeptical about the firm's use of "super cycle."

Analysts noted "that a super cycle is setting up for the iPhone in 2017," Cramer said. "A super cycle is a term that I don't like because it's often led to too much bullish enthusiasm."

"Don't believe the super cycle hype," Cramer, portfolio manager of theAction Alerts PLUScharitable trust portfolio, added

"I wish Cowen hadn't used that," Cramer noted in the video, above. "If people get too excited about Apple, that's going to hurt the story."

The iPhone 7 is expected to be announced this fall.

(Apple is held in Jim Cramer's charitable trust Action Alerts PLUS. See all of his holdings with a free trial.)

Separately, Apple has a "buy" rating and a letter grade of B at TheStreet Ratings because of the company's largely solid financial position with reasonable debt levels by most measures, notable return on equity and expanding profit margins.

You can view the full analysis from the report here: AAPL

TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this article's author.

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