NEW YORK (TheStreet) --Apple (AAPL) - Get Report unveiled a new TV app during its event in Cupertino, CA today. The app will provide users a singular place to obtain and discover new content including TV shows, movies and live events on Apple TV, iPhone and iPad devices.

Coinciding with the new TV app, the tech titan also announced today that Siri will have the ability to search for specific content, including live events like sports and news, and bring said content directly to the viewer.

"Apple TV is the big news thus far in this announcement out of California, it's going to integrate Twitter (TWTR) streams into live games," Fox Business Network's Neil Cavuto noted during this afternoon's "Cavuto: Coast to Coast."

"Using apps on Apple TV, iPhone and iPad has become the primary way for so many of us to watch television," Apple's senior VP of Internet Software and Services Eddy Cue said in a statement. "The TV app shows you what to watch next and easily discover TV shows and movies from many apps in a single place."

The App's key features include "Watch Now" which will give users the ability to view their collection of moves and shows from iTunes, while also displaying recommended viewing options.

The "Up Next" feature will present content to users in the order they are most likely to view first.

TheStreet Recommends

"For example, when viewers finish an episode, the next one will automatically appear at the start of the Up Next queue, as will any new episodes as they become available. At any time, users can simply ask Siri to continue watching a show and immediately pick up where they left off," Apple announced.

Other features include "Recommended" which shows users content they would most likely be interested in viewing. "Library" the user's entire collection of content, and "Store" a marketplace feature where consumers can purchase additional content.

Shares of Apple were lower in mid-afternoon trading on Thursday.

(Apple is a core holding of Jim Cramer's charitable trust Action Alerts PLUS. See all of his holding with a free trial here.)

Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.

TheStreet Ratings rated this stock as a "buy" with a ratings score of B+.

The company's strengths can be seen in multiple areas, such as its largely solid financial position with reasonable debt levels by most measures, expanding profit margins, increase in stock price during the past year and notable return on equity. We feel its strengths outweigh the fact that the company has had sub par growth in net income.

You can view the full analysis from the report here: AAPL

Image placeholder title