Apple Inc. (AAPL) - Get Report shares were marked notably higher in premarket trading Monday amid multiple media reports that its new anniversary iPhone will carry a $1,000 price tag ahead of the company's biggest product launch in years this week at its California headquarters.
The reports suggested a so-called "Anniversary iPhone" will be unveiled Tuesday in Cupertino alongside two new iPhone products, an Apple Watch and an upgraded version of Apple TV and will mark the first appearance and CEO Tim Cook at the company's Steve Jobs Theatre on its new Apple Park campus.
The new premium iPhone, however, is likely to steal the market's attention, given both the dominance of iPhone revenues to Apple's top line and its reported $999 price tag, which could prove to a be a significant test of customer loyalty amid so-called "upgraded" fatigue and intense challenges from rivals such as Samsung Electronics and HTC.
That said, the new edition - which celebrates the 10th anniversary of the company's best-selling product, is expected to capture customers' imaginations with new facial recognition software that can be used to both unlock your phone and confirm purchases on Apple's iTunes and App Store.
There is also speculation among the tech blogs that closely cover developments in Apple's product line that suggest the new iPhone will offer wireless charging and that users of the new Apple Watch will be able to make calls directly over the mobile network linked to their existing phones.
Apple shares listed on the Deutsche Boerse in Frankfurt were marked 1.2% higher at €133,900 for 500 units, a gain of €1.5 from their previous close. Apple's main listing in New York gained 1.47% in pre-market trading after closing at $158.63 each in the main session Friday and are expected to open north of $161 a share later today, giving the company a market value of more than $820 billion.
Last month, Apple said its expects to see revenue over its fiscal fourth quarter -- which ends in September -- to be in the region of $49 billion to $52 billion, a figure that topped analysts' forecasts and suggests that rumours of production and technical delays linked to the 10th anniversary iPhone release later this year are unfounded.
Apple's third-quarter earnings were also stronger-than-expected, with earnings coming in ahead of analysts' forecasts at $1.67 per share while total revenue was tabbed at $45.41 billion.
The Cupertino, California-based group also said all-time iPhone sales topped the 1.2 billion mark during the three months ending in June after 41.03 million units were shipped during the quarter, a 1.6% increase from the same period last year.
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