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Apollo Group



) pushed the Diversified Services industry higher today making it today's featured diversified services winner. The industry as a whole closed the day down 0.3%. By the end of trading, Apollo Group rose $0.20 (1.1%) to $18.30 on light volume. Throughout the day, 1,344,432 shares of Apollo Group exchanged hands as compared to its average daily volume of 2,884,600 shares. The stock ranged in a price between $18.00-$18.48 after having opened the day at $18.00 as compared to the previous trading day's close of $18.10. Other companies within the Diversified Services industry that increased today were:

Michael Baker Corporation



), up 36.5%,

General Employment



), up 35.7%,

RLJ Entertainment



), up 7.8% and

MGT Capital Investments



), up 7.2%.

Apollo Group, Inc., through its subsidiaries, provides online and on-campus educational programs and services at the undergraduate, master's, and doctoral levels. Apollo Group has a market cap of $2.0 billion and is part of the services sector. Shares are down 12.9% year to date as of the close of trading on Friday. Currently there are 2 analysts that rate Apollo Group a buy, no analysts rate it a sell, and 14 rate it a hold.

TheStreet Ratings rates Apollo Group as a


. The company's strengths can be seen in multiple areas, such as its largely solid financial position with reasonable debt levels by most measures, attractive valuation levels and good cash flow from operations. However, as a counter to these strengths, we also find weaknesses including feeble growth in the company's earnings per share, deteriorating net income and a generally disappointing performance in the stock itself.

On the negative front,

Lime Energy



), down 12.0%,

Swisher Hygiene



), down 6.6%,

Giant Interactive Group



), down 5.6% and

Global Sources



), down 5.5% , were all laggards within the diversified services industry with




) being today's diversified services industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the diversified services industry could consider

iShares Dow Jones US Cons Services



) while those bearish on the diversified services industry could consider

ProShares Ultra Short Consumer Sers




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