Aon

(

AON

) pushed the Financial sector higher today making it today's featured financial winner. The sector as a whole closed the day down 0.3%. By the end of trading, Aon rose 55 cents (1.3%) to $44.23 on light volume. Throughout the day, 1.1 million shares of Aon exchanged hands as compared to its average daily volume of three million shares. The stock ranged in a price between $43.37-$44.36 after having opened the day at $43.42 as compared to the previous trading day's close of $43.68. Other companies within the Financial sector that increased today were:

Central Federal

(

CFBK

), up 28.8%,

Gyrodyne Company of America

(

GYRO

), up 22.7%,

First Financial Service Corporation

(

FFKY

), up 19.4%, and

United Security

(

UBFO

), up 14.4%.

Aon Corporation provides risk management, insurance and reinsurance brokerage, and human resource consulting and outsourcing services in the United States and internationally. Aon has a market cap of $14.12 billion and is part of the

insurance

industry. The company has a P/E ratio of 16.1, above the average insurance industry P/E ratio of 15.9 and below the S&P 500 P/E ratio of 17.7. Shares are down 5.1% year to date as of the close of trading on Wednesday.

TheStreet Ratings rates Aon as a

buy

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, solid stock price performance, impressive record of earnings per share growth, compelling growth in net income and attractive valuation levels. We feel these strengths outweigh the fact that the company has had generally poor debt management on most measures that we evaluated.

On the negative front,

Mercantile Bancorp Inc

(

MBR

), down 35.5%,

CIFC

(

DFR

), down 22.7%,

Princeton National Bancorp Inc

(

PNBC

), down 16.5%, and

Green Bankshares Inc

(

GRNB

), down 13.1%, were all losers within the financial sector with

Aflac Inc

(

AFL

) being today's financial sector loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the financial sector could consider

Financial Select Sector SPDR

(

XLF

) while those bearish on the financial sector could consider

Proshares Short Financials

(

SEF

).

null