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Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

.

AOL

(

AOL

) pushed the Internet industry higher today making it today's featured internet winner. The industry as a whole closed the day down 0.5%. By the end of trading, AOL rose 94 cents (2.9%) to $33.86 on heavy volume. Throughout the day, three million shares of AOL exchanged hands as compared to its average daily volume of 1.8 million shares. The stock ranged in a price between $33.52-$34.14 after having opened the day at $34 as compared to the previous trading day's close of $32.92. Other companies within the Internet industry that increased today were:

VirnetX

(

VHC

), up 3.9%,

Sify Technologies

(

SIFY

), up 3.9%,

ExactTarget

(

TheStreet Recommends

ET

), up 3.9%, and

XO Group

(

XOXO

), up 3.9%.

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AOL Inc. operates as a Web services company that offers a suite of brands and offerings for the worldwide audience. Its business spans online content, products, and services for consumers, publishers, and advertisers. AOL has a market cap of $3.21 billion and is part of the

technology

sector. The company has a P/E ratio of 3.1, below the average internet industry P/E ratio of 3.2 and below the S&P 500 P/E ratio of 17.7. Shares are up 118% year to date as of the close of trading on Friday. Currently there are three analysts that rate AOL a buy, one analyst rates it a sell, and six rate it a hold.

TheStreet Ratings rates AOL as a

hold

. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth and compelling growth in net income. However, as a counter to these strengths, we find that the company's profit margins have been poor overall.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider

First Trust Dow Jones Internet Idx

(

FDN

) while those bearish on the internet industry could consider

ProShares Ultra Short Technology

(

REW

).

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