AOL

(

AOL

) pushed the Internet industry higher today making it today's featured internet winner. The industry as a whole closed the day up 0.4%. By the end of trading, AOL rose 28 cents (1%) to $27.46 on average volume. Throughout the day, 1.6 million shares of AOL exchanged hands as compared to its average daily volume of 1.8 million shares. The stock ranged in a price between $26.72-$27.67 after having opened the day at $27.22 as compared to the previous trading day's close of $27.18. Other companies within the Internet industry that increased today were:

Deltathree

(

DDDC

), up 25%,

CGI Group

(

GIB

), up 13.7%,

Zynga

(

ZNGA

), up 6.6%, and

Synacor

(

SYNC

), up 5.8%.

AOL Inc. operates as a Web services company that offers a suite of brands and offerings for the worldwide audience. Its business spans online content, products, and services for consumers, publishers, and advertisers. AOL has a market cap of $2.57 billion and is part of the

technology

sector. The company has a P/E ratio of 91.5, equal to the average internet industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 81.8% year to date as of the close of trading on Wednesday. Currently there are three analysts that rate AOL a buy, one analyst rates it a sell, and four rate it a hold.

TheStreet Ratings rates AOL as a

hold

. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, compelling growth in net income and largely solid financial position with reasonable debt levels by most measures. However, as a counter to these strengths, we find that the company's profit margins have been poor overall.

On the negative front,

Rediff.com India

(

REDF

), down 8.3%,

China Finance Online

(

JRJC

), down 7.9%,

Sify Technologies

(

SIFY

), down 4.9%, and

Groupon

(

GRPN

), down 4.1%, were all losers within the internet industry with

Google

(

GOOG

) being today's internet industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider

First Trust Dow Jones Internet Idx

(

FDN

) while those bearish on the internet industry could consider

ProShares Ultra Short Technology

(

REW

).

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