Ancestry.com Inc

(

ACOM

) pushed the Internet industry higher today making it today's featured internet winner. The industry as a whole closed the day down 0.7%. By the end of trading, Ancestry.com Inc rose 18 cents (0.8%) to $22.36 on light volume. Throughout the day, 245,571 shares of Ancestry.com Inc exchanged hands as compared to its average daily volume of 1.1 million shares. The stock ranged in a price between $21.81-$22.65 after having opened the day at $22.12 as compared to the previous trading day's close of $22.18. Other companies within the Internet industry that increased today were:

Banks.com Inc

(

BNX

), up 16.4%,

Youku.com Inc

(

YOKU

), up 7.2%,

Vetro Inc

(

VTRO

), up 4.6%, and

Local.com Corporation

(

LOCM

), up 4.2%.

Ancestry.Com Inc. operates as an online resource for family history for subscribers worldwide. Ancestry.com Inc has a market cap of $1.01 billion and is part of the

technology

sector. The company has a P/E ratio of 19.1, below the average internet industry P/E ratio of 19.6 and above the S&P 500 P/E ratio of 17.7. Shares are down 21.7% year to date as of the close of trading on Wednesday.

TheStreet Ratings rates Ancestry.com as a

hold

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, impressive record of earnings per share growth and compelling growth in net income. However, as a counter to these strengths, we find that the company's return on equity has been disappointing.

On the negative front,

eDiets.com Inc

(

DIET

), down 9.1%,

eDiets.com Inc

(

DIETD

), down 9.1%,

Friendfinder Networks Inc

(

FFN

), down 9%, and

Move Inc

(

MOVED

), down 5.4%, were all losers within the internet industry with

NetEase.com Inc

(

NTES

) being today's internet industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider

First Trust Dow Jones Internet Idx

(

FDN

) while those bearish on the internet industry could consider

ProShares Ultra Short Technology

(

REW

).

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