Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model





) pushed the Retail industry lower today making it today's featured Retail laggard. The industry as a whole closed the day up 0.9%. By the end of trading, Amazon.com fell $5.35 (-2.2%) to $232.89 on average volume. Throughout the day, 4.7 million shares of Amazon.com exchanged hands as compared to its average daily volume of 3.2 million shares. The stock ranged in price between $230.50-$238.70 after having opened the day at $236.32 as compared to the previous trading day's close of $238.24. Other companies within the Retail industry that declined today were:

Sears Holdings Corporation



), down 6%,

E-Commerce China Dangdang



), down 5.7%,

J.C. Penney



), down 5.7%, and




), down 5.6%.

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Amazon.com, Inc. operates as an online retailer in North America and internationally. It operates retail Websites, such as amazon.com and amazon.ca. The company serves consumers through its retail Websites and focuses on selection, price, and convenience. Amazon.com has a market cap of $107.7 billion and is part of the services sector. The company has a P/E ratio of 2978, above the average retail industry P/E ratio of 294.1 and above the S&P 500 P/E ratio of 17.7. Shares are up 37.6% year to date as of the close of trading on Tuesday. Currently there are 23 analysts that rate Amazon.com a buy, no analysts rate it a sell, and 10 rate it a hold.

TheStreet Ratings rates Amazon.com as a


. The company's strengths can be seen in multiple areas, such as its robust revenue growth and good cash flow from operations. However, as a counter to these strengths, we also find weaknesses including feeble growth in the company's earnings per share, deteriorating net income and disappointing return on equity.

On the positive front,

Schiff Nutrition International



), up 45.9%,

ALCO Stores



), up 12.5%,

Builders FirstSource



), up 6.8%, and




), up 6.3%, were all gainers within the retail industry with




) being today's featured retail industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the retail industry could consider




) while those bearish on the retail industry could consider

ProShares Ultra Sht Consumer Goods




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