Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Amazon.com

(

AMZN

) pushed the Internet industry higher today making it today's featured internet winner. The industry as a whole was unchanged today. By the end of trading, Amazon.com rose $5.02 (1.4%) to $351.78 on average volume. Throughout the day, 3,565,920 shares of Amazon.com exchanged hands as compared to its average daily volume of 3,535,200 shares. The stock ranged in a price between $343.29-$353.00 after having opened the day at $345.19 as compared to the previous trading day's close of $346.76. Other companies within the Internet industry that increased today were:

ChinaNet Online Holdings

(

CNET

), up 7.1%,

Net Element

(

NETE

), up 5.3%,

Phoenix New Media

(

FENG

), up 5.0% and

SINA Corporation

(

SINA

), up 4.3%.

Amazon.com, Inc. operates as an online retailer in North America and internationally. The company operates in two segments, North America and International. Amazon.com has a market cap of $160.7 billion and is part of the services sector. Shares are down 12.3% year to date as of the close of trading on Friday. Currently there are 23 analysts that rate Amazon.com a buy, no analysts rate it a sell, and 7 rate it a hold.

TheStreet Ratings rates

Amazon.com

as a

buy

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, impressive record of earnings per share growth, compelling growth in net income, good cash flow from operations and solid stock price performance. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

On the negative front,

LiveDeal

(

LIVE

), down 8.0%,

China Finance Online

(

JRJC

), down 6.5%,

SouFun Holdings

(

SFUN

), down 6.2% and

Rediff.com India

(

REDF

), down 5.7% , were all laggards within the internet industry with

Youku Tudou Inc ADR repr Class A

(

YOKU

) being today's internet industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider

First Trust Dow Jones Internet Idx

(

FDN

) while those bearish on the internet industry could consider

ProShares Ultra Short Technology

(

REW

).

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