NEW YORK (TheStreet) -- Shares of Amazon.com (AMZN) - Get Report are higher by 1.99% to $672.80 in early afternoon trading on Wednesday, after Morgan Stanley raised its price target on the stock to $800 from $750 this morning.

The firm hiked its numbers on the e-commerce marketplace giant as it believes in the growing opportunities for Amazon Web Services, the cloud computing platform offered by the company.

Morgan Stanley sees Amazon Web Services as driving around 60% of the company's forward profitability.

"AWS is driving and benefitting from accelerated public cloud adoption...We now include AWS in our best case valuation methodology," Morgan Stanley said in a note.

The firm's new valuation methodology will view Amazon's core North American retail, International retail and AWS businesses separately.

Morgan Stanley maintained its "overweight" rating on Amazon.com stock.

Separately, TheStreet Ratings team rates AMAZON.COM INC as a Hold with a ratings score of C. TheStreet Ratings Team has this to say about their recommendation:

We rate AMAZON.COM INC (AMZN) a HOLD. The primary factors that have impacted our rating are mixed - some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and expanding profit margins. However, as a counter to these strengths, we find that the growth in the company's net income has been quite unimpressive.

Highlights from the analysis by TheStreet Ratings Team goes as follows:

  • AMZN's revenue growth trails the industry average of 45.5%. Since the same quarter one year prior, revenues rose by 23.2%. Growth in the company's revenue appears to have helped boost the earnings per share.
  • The debt-to-equity ratio is somewhat low, currently at 0.66, and is less than that of the industry average, implying that there has been a relatively successful effort in the management of debt levels.
  • Net operating cash flow has increased to $2,610.00 million or 47.70% when compared to the same quarter last year. Despite an increase in cash flow, AMAZON.COM INC's average is still marginally south of the industry average growth rate of 53.50%.
  • The return on equity has improved slightly when compared to the same quarter one year prior. This can be construed as a modest strength in the organization. Compared to other companies in the Internet & Catalog Retail industry and the overall market on the basis of return on equity, AMAZON.COM INC underperformed against that of the industry average and is significantly less than that of the S&P 500.
  • Powered by its strong earnings growth of 117.89% and other important driving factors, this stock has surged by 121.11% over the past year, outperforming the rise in the S&P 500 Index during the same period. Looking ahead, however, we cannot assume that the stock's past performance is going to drive future results. Quite to the contrary, its sharp appreciation over the last year is one of the factors that should prompt investors to seek better opportunities elsewhere.
  • You can view the full analysis from the report here: AMZN

Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of Jim Cramer, TheStreet or any of its contributors.