NEW YORK (TheStreet) -- Shares of (AMZN) - Get Report were rising in late afternoon trading on Tuesday as the company looks to grow its delivery operations, the Wall Street Journal reports, citing sources at the company.

The Seattle-based ecommerce retailer is currently laying the groundwork for its own shipping network which would compete with shippers like FedEx (FDX) and UPS (UPS). hopes to create a "massive" delivery network rather than simply providing extra shipping capacity during peak seasons like holidays, former company managers told the Journal.

The company partners with major U.S. carriers for much of its delivery services, but already offers some merchants internal shipping services called Fulfillment by Amazon.

FedEx CFO Alan Graf said that attempts to replicate the shipper's services would be "daunting" and "unrealistic," the Journal notes.

UPS Chief Commercial Officer Alan Gershenhorn similarly mentioned that UPS's network would be "very difficult" to mirror, according to the Journal.

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Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.

TheStreet Ratings rated this stock as a "buy" with a ratings score of B-.

The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, compelling growth in net income, robust revenue growth, expanding profit margins and good cash flow from operations. We feel its strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

You can view the full analysis from the report here: AMZN

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