NEW YORK (TheStreet) -- Shares of (AMZN) - Get Report  are up 0.16% to $736.79 in afternoon trading today as the company announced it would partner with the Brooklyn-based crowdfunding platform Kickstarter to feature more than 300 products on the e-commerce giant's Launchpad portal.

Amazon Launchpad is a segment of that works with venture capital firms and crowd-funding platforms to feature products from startups. The Kickstarter collection will feature electronics, wireless accessories, books and other products.

"Working with Kickstarter is a great way for us to hear directly from customers what products they care about, since they truly hold the power to bring these products to life," said VP Jim Adkins in a statement. said Launchpad has featured more than 1,000 startups and worked with over 100 venture capital firms so far.

Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author. TheStreet Ratings has this to say about the recommendation:

We rate AMAZON.COM INC as a Buy with a ratings score of B-. COM INC (AMZN) a BUY. This is driven by some important positives, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, compelling growth in net income, robust revenue growth, expanding profit margins and solid stock price performance. We feel its strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

You can view the full analysis from the report here: AMZN

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