NEW YORK (TheStreet) -- Shares of (AMZN) - Get Report finished the day in the red, closing down by 2.98% to $583.35 on Wednesday afternoon, one day prior to the release of the company's 2015 fourth quarter earnings results.

The e-commerce and entertainment company is set to release its latest quarterly earnings results after the market close on Thursday.

Analysts are expecting Amazon to post a year over year rise in both its earnings per share and revenue results for the three month period ended in December.

Amazon has been forecast, by analysts surveyed by Thomson Reuters, to report earnings of $1.56 per share on revenue of $35.93 billion for the latest fourth quarter.

Last year, reported earnings of 45 cents per share on revenue of $29.33 billion for the 2014 fourth quarter.

Additionally, Amazon is planning to advertise during this year's Super Bowl for the first time, MarketWatch reports. The ad will feature actor Alec Baldwin and former NFL quarterback Dan Marino, who will highlight the company's Echo speaker and its voice activated virtual assistant Alexa.

Separately, TheStreet Ratings has set a "hold" rating and score of C on stock. The primary factors that have impacted the rating are mixed - some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks.

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The company's strengths can be seen in multiple areas, such as its compelling growth in net income, robust revenue growth and largely solid financial position with reasonable debt levels by most measures. However, as a counter to these strengths, TheStreet Ratings finds that the company's return on equity has been disappointing.

TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author. 

You can view the full analysis from the report here: AMZN

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