Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer.

Trade-Ideas LLC identified

Altria Group

(

MO

) as an unusual social activity candidate. In addition to specific proprietary factors, Trade-Ideas identified Altria Group as such a stock due to the following factors:

  • MO has 11x the normal benchmarked social activity for this time of the day compared to its average of 7.19 mentions/day.
  • MO has an average dollar-volume (as measured by average daily share volume multiplied by share price) of $396.7 million.

Identifying stocks with 'Unusual Social Activity' tends to be a valuable process for traders looking to capitalize on the 'talk of the town' stocks that are basking in far more attention from the StockTwits financial community than normal. Good press? Bad press? It ultimately doesn't matter if it's good or bad if you know how to trade around the sentiment. Certain hedge funds use such data for their proprietary algorithms and it is not uncommon to see shared social sentiment play itself out in a stock's price trend.

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More details on MO:

Altria Group, Inc., through its subsidiaries, manufactures and sells cigarettes, smokeless products, and wine in the United States and internationally. The stock currently has a dividend yield of 3.9%. MO has a PE ratio of 22. Currently there are 4 analysts that rate Altria Group a buy, no analysts rate it a sell, and 4 rate it a hold.

The average volume for Altria Group has been 6.5 million shares per day over the past 30 days. Altria Group has a market cap of $106.1 billion and is part of the consumer goods sector and tobacco industry. The stock has a beta of 0.95 and a short float of 0.6% with 1.54 days to cover. Shares are up 12.1% year-to-date as of the close of trading on Tuesday.

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TheStreetRatings.com

Analysis:

TheStreet Quant Ratings

rates Altria Group as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, expanding profit margins, solid stock price performance and good cash flow from operations. We feel its strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

Highlights from the ratings report include:

  • The revenue growth greatly exceeded the industry average of 24.2%. Since the same quarter one year prior, revenues slightly increased by 6.6%. This growth in revenue does not appear to have trickled down to the company's bottom line, displayed by a decline in earnings per share.
  • Compared to its closing price of one year ago, MO's share price has jumped by 29.00%, exceeding the performance of the broader market during that same time frame. Turning to the future, naturally, any stock can fall in a major bear market. However, in almost any other environment, the stock should continue to move higher despite the fact that it has already enjoyed nice gains in the past year.
  • The company's current return on equity greatly increased when compared to its ROE from the same quarter one year prior. This is a signal of significant strength within the corporation. Compared to other companies in the Tobacco industry and the overall market, ALTRIA GROUP INC's return on equity significantly exceeds that of both the industry average and the S&P 500.
  • The gross profit margin for ALTRIA GROUP INC is rather high; currently it is at 58.97%. It has increased from the same quarter the previous year. Along with this, the net profit margin of 23.82% is above that of the industry average.
  • Net operating cash flow has increased to $2,498.00 million or 17.55% when compared to the same quarter last year. Despite an increase in cash flow, ALTRIA GROUP INC's cash flow growth rate is still lower than the industry average growth rate of 30.89%.

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