NEW YORK (TheStreet) -- Alphabet's Google (GOOGL) - Get Report new ride-sharing service that connects random strangers already headed in the same direction launched a pilot program around its California headquarters in May.
The service charges 54 cents per mile at most, which is less than rides from competing ride-sharing companies Uber and Lyft, CNBC's Brian Sullivan reported on "Squawk Box" on Wednesday morning.
"So you look for random groups of people in large cars or vans with blackened windows and you get in and go. It sounds a lot like something people used to do in the 1970s, except this is the digital version of hitch-hiking," Sullivan said.
Considering riders could potentially know your location based on phone tracking, women probably think differently about the service than men, CNBC's Michelle Caruso-Cabrera commented.
"When you did that news read, I said to myself, 'There can't be anything that goes wrong with this, right?' Getting into cars with strangers you don't know," CNBC's Dominic Chu said.
While older generations may think about the potential hazards of the service, younger generations may not be as wary, according to Caruso-Cabrera.
"Maybe people who lived through the 1970s think about it differently than millennials, who don't remember all the drama that happened," Caruso-Cabrera said.
Some parents Chu spoke to last night said they now let their children in their early teen years use Uber to get around town, rather than driving them everywhere, he said. This represents a change in thinking about car ownership between generations, Chu said.
"It speaks to the changing paradigm that we have. A lot of the younger folks these days are not even looking at car ownership or car leasing at all because they say, why do that when I can just go anywhere I want?" he said.
Shares of Alphabet were lower in late-morning trading on Wednesday.
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TheStreet Ratings team rates Alphabet as a Buy with a ratings score of A. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that the team rates.
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