Activision Blizzard

(

ATVI

) pushed the Computer Software & Services industry higher today making it today's featured computer software & services winner. The industry as a whole closed the day up 0.2%. By the end of trading, Activision Blizzard rose 14 cents (1.2%) to $12.24 on light volume. Throughout the day, 4.9 million shares of Activision Blizzard exchanged hands as compared to its average daily volume of 10.6 million shares. The stock ranged in a price between $12.03-$12.28 after having opened the day at $12.09 as compared to the previous trading day's close of $12.10. Other companies within the Computer Software & Services industry that increased today were:

Recon Technology

(

RCON

), up 15.2%,

Innovative Solutions & Support

(

ISSC

), up 14.7%,

Merge Healthcare

(

MRGE

), up 12.4%, and

e-Future Information Technology

(

EFUT

), up 10.3%.

Activision Blizzard, Inc. publishes online, personal computer (PC), console, handheld, and mobile interactive entertainment worldwide. It develops and publishes PC-based computer games and maintains its proprietary online-game related service, Battle.net. Activision Blizzard has a market cap of $13.71 billion and is part of the

technology

sector. The company has a P/E ratio of 14.9, equal to the average computer software & services industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are up 0.1% year to date as of the close of trading on Thursday. Currently there are 14 analysts that rate Activision Blizzard a buy, no analysts rate it a sell, and five rate it a hold.

TheStreet Ratings rates Activision Blizzard as a

buy

. The company's strengths can be seen in multiple areas, such as its largely solid financial position with reasonable debt levels by most measures, attractive valuation levels, solid stock price performance, expanding profit margins and notable return on equity. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front,

Mentor Graphics Corporation

(

MENT

), down 13.2%,

Webmedia Brands

(

WEBM

), down 8.4%,

Ninetowns Technology Group Company

(

NINE

), down 7.6%, and

Camelot Information Systems

(

CIS

), down 6.6%, were all losers within the computer software & services industry with

Sap AG ADR

(

SAP

) being today's computer software & services industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the computer software & services industry could consider

iShares S&P NA Tech Software Idx

(

IGV

) while those bearish on the computer software & services industry could consider

ProShares Ultra Short Technology

(

REW

).

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