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Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer.

The Consumer Durables industry as a whole closed the day up 0.3% versus the S&P 500, which was down 0.3%. Laggards within the Consumer Durables industry included

Liberty TripAdvisor Holdings

(

LTRPB

), down 13.1%,

Emerson Radio

(

MSN

), down 3.9%,

Vapor

(

VPCO

), down 9.2%,

Ballantyne Strong

(

TheStreet Recommends

BTN

), down 3.3% and

On Track Innovations

(

OTIV

), down 5.0%.

TheStreet Ratings Group would like to highlight 3 stocks that pushed the industry lower today:

On Track Innovations

(

OTIV

) is one of the companies that pushed the Consumer Durables industry lower today. On Track Innovations was down $0.06 (5.0%) to $1.13 on average volume. Throughout the day, 130,270 shares of On Track Innovations exchanged hands as compared to its average daily volume of 149,300 shares. The stock ranged in price between $1.13-$1.21 after having opened the day at $1.17 as compared to the previous trading day's close of $1.19.

On Track Innovations Ltd. designs, develops, and markets cashless payment solutions. The company operates through three segments: Retail and Mass Transit, Petroleum, and Parking. On Track Innovations has a market cap of $47.8 million and is part of the consumer goods sector. Shares are down 27.9% year-to-date as of the close of trading on Friday. Currently there are 2 analysts who rate On Track Innovations a buy, no analysts rate it a sell, and none rate it a hold.

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TheStreet Ratings rates

On Track Innovations

as a

sell

. The company's weaknesses can be seen in multiple areas, such as its disappointing return on equity and generally disappointing historical performance in the stock itself.

Highlights from TheStreet Ratings analysis on OTIV go as follows:

  • The company's current return on equity has slightly decreased from the same quarter one year prior. This implies a minor weakness in the organization. Compared to other companies in the Computers & Peripherals industry and the overall market, ON TRACK INNOVATIONS's return on equity significantly trails that of both the industry average and the S&P 500.
  • OTIV's stock share price has done very poorly compared to where it was a year ago: Despite any rallies, the net result is that it is down by 46.58%, which is also worse that the performance of the S&P 500 Index. Investors have so far failed to pay much attention to the earnings improvements the company has managed to achieve over the last quarter. Naturally, the overall market trend is bound to be a significant factor. However, in one sense, the stock's sharp decline last year is a positive for future investors, making it cheaper (in proportion to its earnings over the past year) than most other stocks in its industry. But due to other concerns, we feel the stock is still not a good buy right now.
  • The revenue fell significantly faster than the industry average of 36.5%. Since the same quarter one year prior, revenues slightly dropped by 4.3%. The declining revenue has not hurt the company's bottom line, with increasing earnings per share.
  • The gross profit margin for ON TRACK INNOVATIONS is rather high; currently it is at 54.09%. Regardless of OTIV's high profit margin, it has managed to decrease from the same period last year. Despite the mixed results of the gross profit margin, OTIV's net profit margin of -35.55% significantly underperformed when compared to the industry average.
  • Despite currently having a low debt-to-equity ratio of 0.32, it is higher than that of the industry average, inferring that management of debt levels may need to be evaluated further. Despite the fact that OTIV's debt-to-equity ratio is mixed in its results, the company's quick ratio of 1.60 is high and demonstrates strong liquidity.

You can view the full analysis from the report here:

On Track Innovations Ratings Report

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At the close,

Ballantyne Strong

(

BTN

) was down $0.15 (3.3%) to $4.40 on light volume. Throughout the day, 14,376 shares of Ballantyne Strong exchanged hands as compared to its average daily volume of 27,700 shares. The stock ranged in price between $4.36-$4.60 after having opened the day at $4.48 as compared to the previous trading day's close of $4.55.

Ballantyne Strong, Inc. designs, integrates, and installs technology solutions for retail, financial, government, and cinema markets worldwide. The company operates in two segments, Systems Integration and Managed Services. Ballantyne Strong has a market cap of $65.2 million and is part of the consumer goods sector. Shares are up 11.6% year-to-date as of the close of trading on Friday.

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TheStreet Ratings rates

Ballantyne Strong

as a

hold

. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures and good cash flow from operations. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, disappointing return on equity and poor profit margins.

Highlights from TheStreet Ratings analysis on BTN go as follows:

  • Despite its growing revenue, the company underperformed as compared with the industry average of 6.7%. Since the same quarter one year prior, revenues slightly increased by 2.0%. This growth in revenue does not appear to have trickled down to the company's bottom line, displayed by a decline in earnings per share.
  • BTN's debt-to-equity ratio is very low at 0.01 and is currently below that of the industry average, implying that there has been very successful management of debt levels. To add to this, BTN has a quick ratio of 2.41, which demonstrates the ability of the company to cover short-term liquidity needs.
  • Looking at where the stock is today compared to one year ago, we find that it is not only higher, but it has also clearly outperformed the rise in the S&P 500 over the same period, despite the company's weak earnings results. Despite the fact that it has already risen in the past year, there is currently no conclusive evidence that warrants the purchase or sale of this stock.
  • The company, on the basis of change in net income from the same quarter one year ago, has significantly underperformed when compared to that of the S&P 500 and the Media industry. The net income has significantly decreased by 1611.1% when compared to the same quarter one year ago, falling from -$0.59 million to -$10.16 million.
  • Return on equity has greatly decreased when compared to its ROE from the same quarter one year prior. This is a signal of major weakness within the corporation. Compared to other companies in the Media industry and the overall market, BALLANTYNE STRONG INC's return on equity significantly trails that of both the industry average and the S&P 500.

You can view the full analysis from the report here:

Ballantyne Strong Ratings Report

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Vapor

(

VPCO

) was another company that pushed the Consumer Durables industry lower today. Vapor was down $0.08 (9.2%) to $0.79 on heavy volume. Throughout the day, 240,563 shares of Vapor exchanged hands as compared to its average daily volume of 84,800 shares. The stock ranged in price between $0.73-$1.01 after having opened the day at $0.98 as compared to the previous trading day's close of $0.87.

Vapor Corp. designs, markets, and distributes vaporizers, e-liquids, electronic cigarettes, and accessories primarily in the United States and Canada. Vapor has a market cap of $6.9 million and is part of the consumer goods sector. Shares are down 85.6% year-to-date as of the close of trading on Friday.

TheStreet Ratings rates

Vapor

as a

sell

. The company's weaknesses can be seen in multiple areas, such as its feeble growth in its earnings per share, deteriorating net income, disappointing return on equity and generally disappointing historical performance in the stock itself.

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Highlights from TheStreet Ratings analysis on VPCO go as follows:

  • VAPOR CORP/NV has experienced a steep decline in earnings per share in the most recent quarter in comparison to its performance from the same quarter a year ago. The company has reported a trend of declining earnings per share over the past two years. During the past fiscal year, VAPOR CORP/NV swung to a loss, reporting -$4.15 versus $0.15 in the prior year.
  • The company, on the basis of change in net income from the same quarter one year ago, has significantly underperformed when compared to that of the S&P 500 and the Tobacco industry. The net income has significantly decreased by 174.0% when compared to the same quarter one year ago, falling from -$1.45 million to -$3.98 million.
  • Return on equity has greatly decreased when compared to its ROE from the same quarter one year prior. This is a signal of major weakness within the corporation. Compared to other companies in the Tobacco industry and the overall market, VAPOR CORP/NV's return on equity significantly trails that of both the industry average and the S&P 500.
  • Despite any intermediate fluctuations, we have only bad news to report on this stock's performance over the last year: it has tumbled by 95.20%, worse than the S&P 500's performance. Consistent with the plunge in the stock price, the company's earnings per share are down 100.00% compared to the year-earlier quarter. Naturally, the overall market trend is bound to be a significant factor. However, in one sense, the stock's sharp decline last year is a positive for future investors, making it cheaper (in proportion to its earnings over the past year) than most other stocks in its industry. But due to other concerns, we feel the stock is still not a good buy right now.
  • Net operating cash flow has remained constant at -$2.15 million with no significant change when compared to the same quarter last year. Despite stable cash flow, VAPOR CORP/NV's cash flow growth rate is still lower than the industry average growth rate of 45.96%.

You can view the full analysis from the report here:

Vapor Ratings Report

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