Two out of the three major indices are trading lower today with the

Dow Jones Industrial Average

(

^DJI

) trading down 37 points (-0.2%) at 16,376 as of Friday, Feb. 19, 2016, 11:55 AM ET. The NYSE advances/declines ratio sits at 1,270 issues advancing vs. 1,648 declining with 149 unchanged.

The Diversified Services industry currently sits up 0.6% versus the S&P 500, which is down 0.1%. On the negative front, top decliners within the industry include

GEO Group

(

GEO

), down 6.3%,

GATX

(

GMT

), down 6.2%,

Ulta Salon Cosmetics & Fragrance

(

ULTA

), down 4.4%,

Tyco International

(

TYC

), down 2.5% and

AerCap Holdings

(

AER

), down 1.8%. Top gainers within the industry include

Brady

(

BRC

), up 12.3%,

Alliance Data Systems

(

ADS

), up 1.5%,

Priceline Group

(

PCLN

), up 1.4%,

Paychex

(

PAYX

), up 0.7% and

MasterCard

(

MA

), up 0.6%.

TheStreet would like to highlight 3 stocks pushing the industry lower today:

3.

Verisk Analytics

(

VRSK

) is one of the companies pushing the Diversified Services industry lower today. As of noon trading, Verisk Analytics is down $0.57 (-0.8%) to $67.88 on average volume. Thus far, 486,217 shares of Verisk Analytics exchanged hands as compared to its average daily volume of 1.2 million shares. The stock has ranged in price between $67.60-$68.59 after having opened the day at $68.29 as compared to the previous trading day's close of $68.45.

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Verisk Analytics, Inc. provides information about risk to professionals in insurance, healthcare, financial services, government, supply chain, and risk management in the United States and internationally. Verisk Analytics has a market cap of $11.6 billion and is part of the services sector. Shares are down 11.0% year-to-date as of the close of trading on Thursday. Currently there are 10 analysts that rate Verisk Analytics a buy, 1 analyst rates it a sell, and 3 rate it a hold.

TheStreet Ratings rates

Verisk Analytics

as a

buy

. The company's strengths can be seen in multiple areas, such as its robust revenue growth, impressive record of earnings per share growth, compelling growth in net income, expanding profit margins and good cash flow from operations. We feel its strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated. Get the full

Verisk Analytics Ratings Report

now.

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2. As of noon trading,

United Rentals

(

URI

) is down $2.26 (-4.5%) to $47.61 on average volume. Thus far, 1.1 million shares of United Rentals exchanged hands as compared to its average daily volume of 2.4 million shares. The stock has ranged in price between $46.65-$49.28 after having opened the day at $48.91 as compared to the previous trading day's close of $49.87.

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United Rentals, Inc., through its subsidiaries, operates as an equipment rental company. It operates in two segments, General Rentals; and Trench, Power, and Pump. United Rentals has a market cap of $4.4 billion and is part of the services sector. Shares are down 31.2% year-to-date as of the close of trading on Thursday. Currently there are 7 analysts that rate United Rentals a buy, 1 analyst rates it a sell, and 8 rate it a hold.

TheStreet Ratings rates

United Rentals

as a

hold

. The company's strengths can be seen in multiple areas, such as its notable return on equity, attractive valuation levels and good cash flow from operations. However, as a counter to these strengths, we also find weaknesses including unimpressive growth in net income, generally higher debt management risk and a generally disappointing performance in the stock itself. Get the full

United Rentals Ratings Report

now.

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1. As of noon trading,

SBA Communications

(

SBAC

) is down $2.03 (-2.2%) to $89.54 on light volume. Thus far, 450,326 shares of SBA Communications exchanged hands as compared to its average daily volume of 1.4 million shares. The stock has ranged in price between $88.95-$90.75 after having opened the day at $90.11 as compared to the previous trading day's close of $91.57.

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SBA Communications Corporation owns and operates wireless communications tower structures, rooftops, and other structures that support antennas used for wireless communications in the United States and its territories, Canada, Central America, and Brazil. SBA Communications has a market cap of $11.6 billion and is part of the technology sector. Shares are down 12.8% year-to-date as of the close of trading on Thursday. Currently there are 11 analysts that rate SBA Communications a buy, no analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates

SBA Communications

as a

sell

. The company's weaknesses can be seen in multiple areas, such as its deteriorating net income, generally disappointing historical performance in the stock itself and feeble growth in its earnings per share. Get the full

SBA Communications Ratings Report

now.

EXCLUSIVE OFFER: See inside Jim Cramer's multi-million dollar charitable trust portfolio to see the stocks he thinks could be potential winners. Click here to see his holdings for 14-days FREE.

If you are interested in one of these 3 stocks, ETFs may be of interest. Investors who are bullish on the diversified services industry could consider

iShares Dow Jones US Cons Services

(

IYC

) while those bearish on the diversified services industry could consider

ProShares Ultra Short Consumer Sers

(

SCC

).