Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Two out of the three major indices are trading lower today with the

Dow Jones Industrial Average

(

^DJI

) trading down 28 points (-0.2%) at 16,647 as of Wednesday, May 28, 2014, 12:55 PM ET. The NYSE advances/declines ratio sits at 1,518 issues advancing vs. 1,472 declining with 153 unchanged.

The Consumer Non-Durables industry currently sits down 0.2% versus the S&P 500, which is unchanged.

TheStreet would like to highlight 3 stocks pushing the industry lower today:

3.

VF

(

VFC

) is one of the companies pushing the Consumer Non-Durables industry lower today. As of noon trading, VF is down $0.43 (-0.7%) to $62.46 on light volume. Thus far, 528,404 shares of VF exchanged hands as compared to its average daily volume of 2.0 million shares. The stock has ranged in price between $62.28-$63.05 after having opened the day at $63.04 as compared to the previous trading day's close of $62.89.

V.F. Corporation designs, manufactures, or sources from independent contractors various apparel and footwear products primarily in the United States and Europe. VF has a market cap of $27.0 billion and is part of the consumer goods sector. Shares are up 0.9% year-to-date as of the close of trading on Tuesday. Currently there are 15 analysts that rate VF a buy, no analysts rate it a sell, and 5 rate it a hold.

TheStreet Ratings rates

VF

as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, reasonable valuation levels, expanding profit margins and solid stock price performance. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity. Get the full

VF Ratings Report

now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

2. As of noon trading,

Coach

(

COH

) is down $0.66 (-1.6%) to $40.70 on average volume. Thus far, 2.5 million shares of Coach exchanged hands as compared to its average daily volume of 4.2 million shares. The stock has ranged in price between $40.41-$41.37 after having opened the day at $41.25 as compared to the previous trading day's close of $41.36.

Coach, Inc. designs and markets bags, accessories, business cases, footwear, wearables, jewelry, sunwear, travel bags, watches, and fragrances for women and men in the United States and internationally. Coach has a market cap of $11.4 billion and is part of the consumer goods sector. Shares are down 26.0% year-to-date as of the close of trading on Tuesday. Currently there are 8 analysts that rate Coach a buy, 1 analyst rates it a sell, and 15 rate it a hold.

TheStreet Ratings rates

Coach

as a

hold

. The company's strengths can be seen in multiple areas, such as its largely solid financial position with reasonable debt levels by most measures, reasonable valuation levels and expanding profit margins. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, weak operating cash flow and a generally disappointing performance in the stock itself. Get the full

Coach Ratings Report

now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

1. As of noon trading,

Colgate-Palmolive

(

CL

) is down $0.48 (-0.7%) to $66.23 on average volume. Thus far, 1.8 million shares of Colgate-Palmolive exchanged hands as compared to its average daily volume of 3.1 million shares. The stock has ranged in price between $66.10-$66.71 after having opened the day at $66.70 as compared to the previous trading day's close of $66.71.

Colgate-Palmolive Company, together with its subsidiaries, manufactures and markets consumer products worldwide. The company operates in two segments: Oral, Personal and Home Care; and Pet Nutrition. Colgate-Palmolive has a market cap of $61.1 billion and is part of the consumer goods sector. Shares are up 2.3% year-to-date as of the close of trading on Tuesday. Currently there are 5 analysts that rate Colgate-Palmolive a buy, 1 analyst rates it a sell, and 12 rate it a hold.

TheStreet Ratings rates

Colgate-Palmolive

as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, good cash flow from operations, expanding profit margins and increase in stock price during the past year. We feel these strengths outweigh the fact that the company has had sub par growth in net income. Get the full

Colgate-Palmolive Ratings Report

now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

If you are interested in one of these 3 stocks, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider

Consumer Staples Select Sector SPDR

(

XLP

) while those bearish on the consumer non-durables industry could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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