Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer.

Two out of the three major indices are trading lower today with the

Dow Jones Industrial Average

(

^DJI

) trading down 55.52 points (-0.3%) at 17,690 as of Friday, July 31, 2015, 4:20 PM ET. The NYSE advances/declines ratio sits at 1,938 issues advancing vs. 1,140 declining with 130 unchanged.

The Consumer Durables industry as a whole closed the day down 0.2% versus the S&P 500, which was down 0.2%. Top gainers within the Consumer Durables industry included

Global-Tech Advanced Innovations

(

GAI

), up 3.1%,

On Track Innovations

(

OTIV

), up 1.7%,

Escalade

(

ESCA

), up 1.8%,

Nova Lifestyle

(

NVFY

), up 10.4% and

Manchester United

(

MANU

), up 1.8%.

TheStreet Ratings Group would like to highlight 3 stocks pushing the industry higher today:

Manchester United

(

MANU

) is one of the companies that pushed the Consumer Durables industry higher today. Manchester United was up $0.33 (1.8%) to $18.48 on heavy volume. Throughout the day, 89,323 shares of Manchester United exchanged hands as compared to its average daily volume of 57,900 shares. The stock ranged in a price between $18.09-$18.82 after having opened the day at $18.11 as compared to the previous trading day's close of $18.15.

Manchester United plc, together with its subsidiaries, engages in the ownership and operation of Manchester United Football Club, a professional football club in the United Kingdom. The company is also involved in media, property investment, and subscription TV channel activities. Manchester United has a market cap of $708.8 million and is part of the consumer goods sector. Shares are up 14.2% year-to-date as of the close of trading on Thursday. Currently there are 2 analysts who rate Manchester United a buy, no analysts rate it a sell, and 1 rates it a hold.

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TheStreet Ratings rates Manchester United as a

hold

. Among the primary strengths of the company is its solid financial position based on a variety of debt and liquidity measures that we have evaluated. At the same time, however, we also find weaknesses including feeble growth in the company's earnings per share, deteriorating net income and disappointing return on equity.

Highlights from TheStreet Ratings analysis on MANU go as follows:

  • The debt-to-equity ratio is somewhat low, currently at 0.83, and is less than that of the industry average, implying that there has been a relatively successful effort in the management of debt levels. Even though the company has a strong debt-to-equity ratio, the quick ratio of 0.49 is very weak and demonstrates a lack of ability to pay short-term obligations.
  • Compared to its price level of one year ago, MANU is down 10.35% to its most recent closing price of 17.60. Looking ahead, our view is that this company's fundamentals will not have much impact either way, allowing the stock to generally move up or down based on the push and pull of the broad market.
  • The revenue fell significantly faster than the industry average of 6.8%. Since the same quarter one year prior, revenues fell by 34.9%. Weakness in the company's revenue seems to have hurt the bottom line, decreasing earnings per share.
  • The gross profit margin for MANCHESTER UNITED PLC is currently lower than what is desirable, coming in at 26.15%. It has decreased from the same quarter the previous year. Along with this, the net profit margin of -3.87% is significantly below that of the industry average.
  • Net operating cash flow has decreased to -$24.75 million or 18.98% when compared to the same quarter last year. In addition, when comparing the cash generation rate to the industry average, the firm's growth is significantly lower.

You can view the full analysis from the report here:

Manchester United Ratings Report

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At the close,

Escalade

(

ESCA

) was up $0.30 (1.8%) to $17.26 on average volume. Throughout the day, 26,615 shares of Escalade exchanged hands as compared to its average daily volume of 22,700 shares. The stock ranged in a price between $16.60-$17.49 after having opened the day at $17.04 as compared to the previous trading day's close of $16.96.

Escalade, Incorporated, together with its subsidiaries, manufactures and sells sporting goods to retailers, dealers, and wholesalers primarily in North America and Europe. Escalade has a market cap of $237.4 million and is part of the consumer goods sector. Shares are up 12.1% year-to-date as of the close of trading on Thursday. Currently there are 2 analysts who rate Escalade a buy, no analysts rate it a sell, and 1 rates it a hold.

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TheStreet Ratings rates

Escalade

as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, growth in earnings per share and compelling growth in net income. We feel its strengths outweigh the fact that the company shows weak operating cash flow.

Highlights from TheStreet Ratings analysis on ESCA go as follows:

  • The revenue growth came in higher than the industry average of 2.3%. Since the same quarter one year prior, revenues rose by 20.6%. This growth in revenue appears to have trickled down to the company's bottom line, improving the earnings per share.
  • ESCA's debt-to-equity ratio is very low at 0.20 and is currently below that of the industry average, implying that there has been very successful management of debt levels. Along with the favorable debt-to-equity ratio, the company maintains an adequate quick ratio of 1.09, which illustrates the ability to avoid short-term cash problems.
  • Compared to where it was a year ago today, the stock is now trading at a higher level, reflecting both the market's overall trend during that period and the fact that the company's earnings growth has been robust. Turning our attention to the future direction of the stock, it goes without saying that even the best stocks can fall in an overall down market. However, in any other environment, this stock still has good upside potential despite the fact that it has already risen in the past year.
  • ESCALADE INC has improved earnings per share by 47.0% in the most recent quarter compared to the same quarter a year ago. The company has demonstrated a pattern of positive earnings per share growth over the past two years. We feel that this trend should continue. During the past fiscal year, ESCALADE INC increased its bottom line by earning $0.96 versus $0.93 in the prior year. This year, the market expects an improvement in earnings ($1.02 versus $0.96).
  • The net income growth from the same quarter one year ago has significantly exceeded that of the S&P 500 and the Leisure Equipment & Products industry. The net income increased by 55.4% when compared to the same quarter one year prior, rising from $2.25 million to $3.50 million.

You can view the full analysis from the report here:

Escalade Ratings Report

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On Track Innovations

(

OTIV

) was another company that pushed the Consumer Durables industry higher today. On Track Innovations was up $0.02 (1.7%) to $1.19 on light volume. Throughout the day, 101,247 shares of On Track Innovations exchanged hands as compared to its average daily volume of 150,500 shares. The stock ranged in a price between $1.14-$1.19 after having opened the day at $1.19 as compared to the previous trading day's close of $1.17.

On Track Innovations Ltd. designs, develops, and markets cashless payment solutions. The company operates through three segments: Retail and Mass Transit, Petroleum, and Parking. On Track Innovations has a market cap of $48.2 million and is part of the consumer goods sector. Shares are down 28.5% year-to-date as of the close of trading on Thursday. Currently there are 2 analysts who rate On Track Innovations a buy, no analysts rate it a sell, and none rate it a hold.

TheStreet Ratings rates On Track Innovations as a

sell

. The company's weaknesses can be seen in multiple areas, such as its disappointing return on equity and generally disappointing historical performance in the stock itself.

Highlights from TheStreet Ratings analysis on OTIV go as follows:

  • The company's current return on equity has slightly decreased from the same quarter one year prior. This implies a minor weakness in the organization. Compared to other companies in the Computers & Peripherals industry and the overall market, ON TRACK INNOVATIONS's return on equity significantly trails that of both the industry average and the S&P 500.
  • OTIV's stock share price has done very poorly compared to where it was a year ago: Despite any rallies, the net result is that it is down by 42.99%, which is also worse that the performance of the S&P 500 Index. Investors have so far failed to pay much attention to the earnings improvements the company has managed to achieve over the last quarter. Naturally, the overall market trend is bound to be a significant factor. However, in one sense, the stock's sharp decline last year is a positive for future investors, making it cheaper (in proportion to its earnings over the past year) than most other stocks in its industry. But due to other concerns, we feel the stock is still not a good buy right now.
  • The revenue fell significantly faster than the industry average of 35.9%. Since the same quarter one year prior, revenues slightly dropped by 4.3%. The declining revenue has not hurt the company's bottom line, with increasing earnings per share.
  • The gross profit margin for ON TRACK INNOVATIONS is rather high; currently it is at 54.09%. Regardless of OTIV's high profit margin, it has managed to decrease from the same period last year. Despite the mixed results of the gross profit margin, OTIV's net profit margin of -35.55% significantly underperformed when compared to the industry average.
  • Despite currently having a low debt-to-equity ratio of 0.32, it is higher than that of the industry average, inferring that management of debt levels may need to be evaluated further. Despite the fact that OTIV's debt-to-equity ratio is mixed in its results, the company's quick ratio of 1.60 is high and demonstrates strong liquidity.

You can view the full analysis from the report here:

On Track Innovations Ratings Report

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Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer.