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Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Two out of the three major indices are trading lower today with the

Dow Jones Industrial Average

(

^DJI

) trading down 48 points (-0.3%) at 16,864 as of Wednesday, July 30, 2014, 12:55 PM ET. The NYSE advances/declines ratio sits at 1,073 issues advancing vs. 1,897 declining with 171 unchanged.

The Consumer Goods sector currently sits down 0.2% versus the S&P 500, which is down 0.1%. On the negative front, top decliners within the sector include

Goodyear Tire & Rubber

(

GT

), down 8.0%,

BRF

(

BRFS

), down 1.8%,

Coca-Cola Femsa SAB de CV

TheStreet Recommends

(

KOF

), down 1.5%,

Coca-Cola

(

KO

), down 1.4% and

PepsiCo

(

PEP

), down 1.2%.

TheStreet would like to highlight 3 stocks pushing the sector lower today:

3.

General Mills

(

GIS

) is one of the companies pushing the Consumer Goods sector lower today. As of noon trading, General Mills is down $0.59 (-1.1%) to $51.92 on light volume. Thus far, 977,586 shares of General Mills exchanged hands as compared to its average daily volume of 2.6 million shares. The stock has ranged in price between $51.84-$52.70 after having opened the day at $52.58 as compared to the previous trading day's close of $52.51.

General Mills, Inc. manufactures and markets branded consumer foods in the United States and internationally. It also supplies branded and unbranded food products to the foodservice and commercial baking industries. The company operates in three segments: U.S. General Mills has a market cap of $32.4 billion and is part of the food & beverage industry. Shares are up 5.2% year-to-date as of the close of trading on Tuesday. Currently there are 5 analysts that rate General Mills a buy, 2 analysts rate it a sell, and 5 rate it a hold.

TheStreet Ratings rates

General Mills

as a

buy

. The company's strengths can be seen in multiple areas, such as its growth in earnings per share, increase in net income, notable return on equity, expanding profit margins and good cash flow from operations. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated. Get the full

General Mills Ratings Report

now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

2. As of noon trading,

Kimberly-Clark

(

KMB

) is down $0.98 (-0.9%) to $106.11 on heavy volume. Thus far, 1.1 million shares of Kimberly-Clark exchanged hands as compared to its average daily volume of 1.3 million shares. The stock has ranged in price between $105.79-$107.55 after having opened the day at $107.38 as compared to the previous trading day's close of $107.09.

Kimberly-Clark Corporation, together with its subsidiaries, manufactures and markets personal care, consumer tissue, and health care products worldwide. It operates through four segments: Personal Care, Consumer Tissue, K-C Professional, and Health Care. Kimberly-Clark has a market cap of $40.5 billion and is part of the consumer non-durables industry. Shares are up 2.5% year-to-date as of the close of trading on Tuesday. Currently there are no analysts that rate Kimberly-Clark a buy, 1 analyst rates it a sell, and 9 rate it a hold.

TheStreet Ratings rates

Kimberly-Clark

as a

buy

. The company's strengths can be seen in multiple areas, such as its revenue growth, reasonable valuation levels, good cash flow from operations, expanding profit margins and increase in stock price during the past year. We feel these strengths outweigh the fact that the company has had sub par growth in net income. Get the full

Kimberly-Clark Ratings Report

now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

1. As of noon trading,

Mondelez International Inc Class A

(

MDLZ

) is down $0.80 (-2.1%) to $37.22 on average volume. Thus far, 3.9 million shares of Mondelez International Inc Class A exchanged hands as compared to its average daily volume of 7.1 million shares. The stock has ranged in price between $37.20-$38.18 after having opened the day at $38.17 as compared to the previous trading day's close of $38.01.

Mondelez International, Inc., through its subsidiaries, manufactures and markets snack food and beverage products worldwide. Mondelez International Inc Class A has a market cap of $64.6 billion and is part of the food & beverage industry. Shares are up 7.7% year-to-date as of the close of trading on Tuesday. Currently there are 8 analysts that rate Mondelez International Inc Class A a buy, 1 analyst rates it a sell, and 6 rate it a hold.

TheStreet Ratings rates

Mondelez International Inc Class A

as a

buy

. The company's strengths can be seen in multiple areas, such as its largely solid financial position with reasonable debt levels by most measures, expanding profit margins, notable return on equity and solid stock price performance. We feel these strengths outweigh the fact that the company has had sub par growth in net income. Get the full

Mondelez International Inc Class A Ratings Report

now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

If you are interested in one of these 3 stocks, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider

iShares Dow Jones US Cons Goods

(

IYK

) while those bearish on the consumer goods sector could consider

ProShares Ultra Sht Consumer Goods

(

SZK

).

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