NEW YORK (TheStreet) --  You can get a great deal on Black Friday but you have to know where to go.

Clamoring for consumer dollars from holiday shoppers, retailers have already released their special deals in Black Friday circulars, with some like Walmart (WMT) - Get Report , Sears' (SHLD) Kmart and Amazon (AMZN) - Get Report kicking off sales well before next Friday, in a bid to one-up each other. Figuring out which stores give the best discounts will be the key to a successful day of shopping. And the best deals may not be where you think, according to personal finance website WalletHub.

WalletHub analyzed more than 5,000 online and in-store deals from 22 retailers' Black Friday circulars to determine where consumers can do best. WalletHub looked at the average markdown of merchandise, broken into six major categories, and noted retailers' average percent markdown per category as well as across all goods. 

The results are surprising. For instance, Macy's (M) - Get Report has the best Black Friday discounts on consumer electronics, with an average merchandise discount of 65.29%, the survey found. In toys, Kohl's (KSS) - Get Report beat out other retailers, with an average discount of 48.18%. Sears wins the apparel and accessories category with an average merchandise discount of 69.02%.

The overall average discount for Black Friday is 39%, which means consumers shouldn't settle for a deal that comes in less than that. Click through to see which retailers have the biggest overall Black Friday discounts. They are ranked from lowest discount to highest. 

Image placeholder title

10. Staples

Average Discount: 38.56%

Image placeholder title

9. Kohl's

Average Discount: 39.89%

Image placeholder title

¿

8. Ace Hardware

Average Discount: 41.01%

Image placeholder title

7. Office Depot and OfficeMax

Average Discount: 43.89%

Image placeholder title

6. Walgreen's

Average Discount: 46.74%

Image placeholder title

5. Sears

Average Discount: 50.19%

Image placeholder title

4. Meijer

Average Discount: 50.85%

Image placeholder title

3. Rite Aid

Average Discount: 53.34%

Image placeholder title

2. Macy's

Average Discount: 53.52%

Image placeholder title

1. J.C. Penney

Average Discount: 65.44%

More Slideshows You Might Like

Image placeholder title

12 Hottest Chili Peppers in the World and the Three Best for Cooking Chili


10 Best Countries in the World: Germany Dethrones U.S. in Nation Brands Index Survey

Image placeholder title


10 Best MBA Programs for Minting Billionaires

Image placeholder title

-Written by Laurie Kulikowski in New York.

Follow @LKulikowski

Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.