In just a few short years, Amazon Prime Day has become an online shopping institution. 2019 is the fifth year of Prime Day, and each year the online shopping holiday continues to expand in terms of length, number of deals and number of places eligible to participate.

Amazon (AMZN - Get Report) recently broke the first news of what Amazon Prime members can expect from Prime Day, and it looks to be the company's biggest sale yet. When is Amazon Prime Day this year?

When Is Amazon Prime Day 2019?

Amazon announced that Prime Day 2019 would start at midnight Pacific Time or 3 am Eastern on Monday, July 15. It will extend all the way to 2:59 am Eastern on Tuesday July 16, making this the first time Amazon has made their Prime Day sale last for two full days, clocking in at exactly 48 hours.

This announcement makes for easily the longest Prime Day sale in the brief history of the event. It adds a full 12 hours to the 2018 Prime Day length, which went on for 36 hours. As more people sign up for Amazon Prime, the company gives them more time to find the deal they want.

What Are the Prime Day Deals in 2019?

Prime Day offers exclusive deals on products from laptops to DNA services, and it is no different this year. Amazon is offering savings of $99 on the 23andMe Health + Ancestry Service, and deals of up to 50% on AncestryDNA. But what else will be on sale?

Many Amazon Prime Day deals don't get revealed until much closer to the actual date, and we'll keep you posted on those. But there are still some deals that are known, and even happening early.

Devices and Electronics

In Amazon's press release for Prime Day 2019, the company announced one particular deal that is ongoing as of this writing and extends to June 30: a Toshiba HD 43-inch Fire TV Edition Smart TV for $179.99, which would be a savings of $120 on the usual price. Amazon is also offering a 40% discount on the Key for Garage myQ Smart Garage Hub + Amazon Cloud Cam (Key Edition) Kit, which is now $99.98. Recently, Amazon also announced an early Prime Day deal where Fire TV Recast can be purchased for $129.99, a saving of $100.

Amazon has since announced deals for other Amazon-exclusive devices; starting July 15th, the Fire TV Stick and Fire TV Stick 4K are available for $14.99 and $24.99 respectively, each a saving of $25 and each equipped with Alexa Voice Remote. The Fire TV Cube will be on sale for $69.99 - a $50 saving. The Amazon Echo will be on sale for $49.99 (saving $50) while the Echo Show will be available for $159.99 (saving $70.)

Amazon Fire tablets will also be on sale. The Fire HD 10 tablet will cost $99.99, and you can also purchase 2 for $179.98, saving you $120. You can also save $50 on the Fire HD 8 Kids Edition tablet at $79.99, or save $120 buying 2, which during Prime Day costs $139.98.

The latest Kindle will be $30 off during Prime Day, available for $59.99 along with a $5 eBook credit and 3 free months of Kindle Unlimited.

Amazon is also offering a deal to Prime members where if they download the Amazon Assistant app on their computer, they can save $10 on their next $50 order.

In addition to Amazon devices, other electronics on sale for Prime Day will include:

  • Select Sony LED Smart TVs up to 50% off
  • Select PC gaming laptops, desktops, monitors and other accessories up to 50% off
  • Select PC streaming equipment up to 50% off
  • Select headphones up to 40% off
  • Select phone cases and accessories up to 30% off
  • Portal from Facebook with Alexa Built-In for $79.99, a saving of $120
  • ecobee Smart Thermostat with Alexa Built-In for $199, a saving of $50
  • Select Chromebooks
  • Select SanDisk and WD storage/memory products

Fashion and Apparel

In addition to these deals, Amazon has announced various launches to coincide with Prime Day. Nickelodeon is launching two dozen JoJo Siwa products that are exclusive to Amazon Prime members. Levi's (LEVI) partnered with celebrity couple Sterling Shepard (New York Giants wide receiver) and supermodel Chanel Iman Shepard to launch two new lines of jeans.

Amazon is offering up to 50% savings on certain apparel from Amazon brands like Amazon Essentials and Goodthreads, and are also offering up to 30% discounts on Tommy Hilfiger apparel. and up to 50% savings on athletic shoes from big brands like Puma and Reebok.

Other top brands you can expect Prime Day discounts on are:

  • J.Crew (up to 50% on select J.Crew Mercantile items)
  • Eddie Bauer (up to 60% on select items)
  • Under Armour (up to 40% on select items)
  • Calvin Klein (up to 30% on select items)
  • Lacoste (up to 30% on select items)
  • Adidas (up to 30% on select items

In addition, there will also be up to 30% discounts on select active wear and fashion styles from top brands.


Amazon has also hinted at upcoming entertainment benefits, one of which has already started: "Us," the Jordan Peele-directed hit horror movie, is available to rent on Amazon Prime for $2.99. Other popular movies will be available to rent at a 50% discount, and Amazon Music Unlimited will be available in a deal that lets you get four premium months for $0.99. Prime members interested in trying the Kindle Unlimited service will also be able to get 3 free months when signing up.

Prime Day has also begun to involve a major concert in advance of the day that is available to Prime members for streaming. This year, Amazon announced that the headliner for the 2019 Prime Day concert would be Taylor Swift, with other pop stars like Dua Lipa, SZA and Becky G performing as well. The concert will be streamed live on Prime Video on July 10th, 2019 starting at 9:00 pm EST.

Amazon is also offering Prime Day deals on some of the premium services they have purchased over the years. For example, there's a Twitch Prime Deal that gives Prime members access to exclusive Apex Legends and EA SPORTS content. In addition, they are also offering a 66% discount on the first three months of a subscription to audiobook service Audible, which comes out to $4.95 per month.

For those who need a video game fix beyond watching Twitch, the Nintendo Switch will be on sale (and can come with a $35 Digital eShop gift card), and you cans ave up to 33% on a Sony PlayStation 4 Pro Console bundle.

Home and Kitchen

Select furniture and mattress brands will be offering savings of up to 30% come Prime Day, and you will find savings on home and kitchen items that include:

  • Cricut cutting machines and accessories
  • Dyson vacuums and air purifiers
  • iRobot Roomba vacuums
  • Levoit air purifiers
  • Linenspa mattress toppers
  • Rachael Ray Bakeware
  • SodastreamSparkling Water Machines
  • Vitamix blenders and accessories

Amazon will also be offering a number of Smart Home products on sale starting July 15th:

  • Caseta Smart Lighting Dimmer Switch, 28% off
  • Furbo Dog Camera, 32% off
  • Lutron Smart Dimmer Starter Kit, 30% off
  • Netgear routers, up to 30% off
  • Tp-Link Switch & Dot Bundle, up to 55% off


Amazon's Prime Day partnership with Whole Foods continues this year as well. From July 3-16, Prime members who spend $10 at a Whole Foods Market will also get a $10 credit that can be used on Amazon for Prime Day deals. In that timespan, Prime members are also eligible for discounts anywhere from 25-50% on select products at Whole Foods. Amazon will also be offering up to 40% discounts on groceries via their own service, AmazonFresh.

Photos and Books

In addition, Amazon will also be offering a deal on Amazon Photos, their full-resolution phone storage system where if you upload your first photo into Amazon Photos, you receive a $15 credit to use on a future Amazon purchase.

Amazon is also encouraging Prime members to shop at Amazon Books stores and 4-star Amazon stores; through the end of Prime Day, if you spend at least $50 at one of these stores, you will receive a $10 Amazon gift card.

Make sure to stay up to date on newly announced Prime deals, as details will continue to come out. Prime Day frequently includes sales on popular electronics, kitchenware and technology. Last year, for example, saw deals for the Instant Pot and the 23andMe test kit. With a 43-inch TV already announced at a major discount, more deals are on their way. And look into what Amazon's competitors plan on doing during Prime Day; Walmart (WMT - Get Report) and Target (TGT - Get Report) have been known to have their own deals in an attempt to compete.

Is Your Country Eligible for Amazon Prime Day?

As Prime Day continues to expand, the number of countries that participate in it grows as well. Amazon has announced 18 countries that will be a part of this year's Prime Day - one more than the 17 that took part in the 2018 Prime Day.

The countries that can partake in Prime Day deals on July 15th include:

  • Australia
  • Austria
  • Belgium
  • Canada
  • China
  • France
  • Germany
  • India
  • Italy
  • Japan
  • Luxembourg
  • Mexico
  • Netherlands
  • Singapore
  • Spain
  • United Arab Emirates
  • United Kingdom
  • United States

United Arab Emirates is the lone new country of the batch; the other 17 have been eligible since at least last year.

Amazon Prime Day History

It took over a decade of Amazon Prime, which first launched in 2005, before Amazon decided to try and use the service to create another Black Friday of sorts.

The first Prime Day was announced in July of 2015 and took place on the 15th of the same month. This 2015 Prime Day reportedly saw over 34 million items ordered across the globe in Prime-eligible countries, and Amazon claimed that this Prime Day saw 18% more orders placed than the previous year's Black Friday did. The popularity of Prime Day helped grow the Amazon Prime subscriber count significantly.

2016 saw a massive increase for Prime Day, taking place on July 12. Despite some initial technical difficulties, the holiday was buoyed by deals for some of Amazon's most popular technological products like the Echo. The company reported that Prime Day 2016 saw a 60% increase in worldwide orders and a 50% increase in orders in the U.S

By 2017, Prime Day was already an online institution, thanks to the discounts on myriad products and, in particular, their own Alexa-enabled devices. Extending the event to 30 hours instead of its usual 24, Prime Day once again saw a 60% increase in orders as well as a 50% increase in the amount of Amazon Prime users making an order. That was a tremendous help to the success of 2017 Prime Day, as there was a spike in new members just prior to the actual day.

2018 saw more technical difficulties for Amazon, but even with the brief outage the increase in Prime users, eligible countries and discounted products ensured another increase in sales. With products like the Fire TV Stick and the Echo Dot discounted, Prime Day in 2018 resulted in over $3.5 billion in sales. Amazon also claimed the 36-hour event led to more than 100 million products being ordered.

How Do You Sign Up For Amazon Prime?

Looking to get an Amazon Prime account in advance of Prime Day? Makes sense, especially considering you get a 30-day free trial.

You'll need to create an Amazon account first in order to sign up for Prime. If you already have an existing account, sign in.

From there, go to the Amazon Prime Free Trial page and click on "TRY PRIME." You can also, on the Amazon homepage, hover over your Account & Lists at the top left and click on "Your Prime Membership," found in the drop-down list under "Your Account."

Once you click "Start your 30-day free trial" determine the plan you want: Prime where you pay on a monthly basis, Prime where you pay on an annual basis or Prime Video, their monthly streaming service. Provide your personal information, including your payment info, and you'll be ready to use your Amazon Prime.

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