Walmart will feature Lord & Taylor brands in a premium section on its website.

Walmart Inc. (WMT) is rebranding itself as a fashion destination. Well, online at least.

The retail giant announced Wednesday, May 16, a plan to team up online with upscale retailer Lord & Taylor.

"As part of the Walmart.com redesign, and our commitment to establish Walmart.com as a destination for fashion, we recently relaunched our new fashion shopping experience. The new experience is aligned with how customers shop the category, with editorial elements that inspire customers to browse and buy, and has already generated positive customer response," said Denise Incandela, head of fashion, Walmart U.S. eCommerce.

The collaboration will be rolled out in a couple of weeks and can be found in the new "premium" section of the Walmart.com website. 

"This innovative flagship on Walmart.com is an entirely new model for us and demonstrates the evolution of Lord & Taylor and our commitment to advancing our digital presence," said RJ Cilley, senior vice president of digital, Lord & Taylor. "We are excited for the opportunity to serve exponentially more customers with our premium fashion offerings, including our famous dress selection and many stylish brands."

Walmart rose slightly in premarket trading.

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