NEW YORK (

TheStreet

) -- Troy Polamalu, NFL's Pittsburgh Steelers safety, has insured his trademark hair for $1 million.

Head and shoulders shampoo, a

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product, reportedly has a $1 million insurance policy on Polamalu's hair with the British insurance company

Lloyd's of London

.

"Troy's hair is so ridiculously full and thick that end to end it spans 100 football fields," Head and Shoulders stated in a press release about the publicity stunt.

"Head and Shoulders has gone above and beyond by insuring my Samoan locks for a cool $1 million dollars. This reinforces that my full and thick hair is unstoppable," said Troy Polamalu.

The press release also pointed out that Polamalu is the first NFL player to have this type of insurance policy.

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