Woods, who had fallen from grace in a series of personal scandals during the early 2000s, shot back on Sunday to become the 2019 Masters champ, the first such win in 14 years.

"It's crazy." That's the opening text in a new Tiger Woods ad by Nike (NKE - Get Report) posted Sunday during the 2019 Masters golf tournament at Augusta National. 

And it's fitting, as Woods, who had fallen from grace in a series of personal scandals during the early 2000s, shot back on Sunday to become the 2019 Masters champ, the first such win in 14 years.

It was also a major victory for Nike, which has been a sponsor of Woods' since he turned pro in 1996, sticking with him despite those scandals. Nike earned an estimated $22 million in added exposure on Sunday because of all the coverage of Woods' dramatic win, according to Bloomberg

The ad that Nike ran on Sunday showed Wood as a little boy saying "I'm going to beat Jack Nicklaus," said Woods, referring to the retired golfing champion who holds the record for major golf championships.

"To think a 43-year-old who has experienced every high and every low, and has just won his 15th major is chasing the same dream as a 3-year-old," says the ad.

But the endorsement followed the previous dramatic drop of several sponsors -- such as PepsiCo's (PEP - Get Report) Gatorade and General Motors (GM - Get Report) following news of Woods' affairs nearly a decade ago. 

Among his newer sponsors that benefited from Woods' big win on Sunday were Monster Energy (MNST - Get Report) , gold equipment maker TaylorMade and golf ball maker Bridgestone (BRDCY .

Nike shares were up 0.5% to $86.65 in pre-market trading on Monday and are up 16% so far this year; the S&P 500 is also up roughly 16% in that time period.