And it's fitting, as Woods, who had fallen from grace in a series of personal scandals during the early 2000s, shot back on Sunday to become the 2019 Masters champ, the first such win in 14 years.
It was also a major victory for Nike, which has been a sponsor of Woods' since he turned pro in 1996, sticking with him despite those scandals. Nike earned an estimated $22 million in added exposure on Sunday because of all the coverage of Woods' dramatic win, according to Bloomberg.
The ad that Nike ran on Sunday showed Wood as a little boy saying "I'm going to beat Jack Nicklaus," said Woods, referring to the retired golfing champion who holds the record for major golf championships.
"To think a 43-year-old who has experienced every high and every low, and has just won his 15th major is chasing the same dream as a 3-year-old," says the ad.
But the endorsement followed the previous dramatic drop of several sponsors -- such as PepsiCo's (PEP - Get Report) Gatorade and General Motors (GM - Get Report) following news of Woods' affairs nearly a decade ago.
Nike shares were up 0.5% to $86.65 in pre-market trading on Monday and are up 16% so far this year; the S&P 500 is also up roughly 16% in that time period.